Email Marketing Specialist

at  Enchanting Travels

Are you customer-obsessed, and constantly putting yourself in the shoes of customers? Do you thrive on data-driven marketing, are curious and always keen to learn? How about joining a multicultural, fast-paced and dynamic team in an environment where global boundaries in the travel industry are challenged?…..
Then join us as an Email Marketing Specialist working for Enchanting Travels!

WHO WE ARE

Enchanting Travels is a passionate, vibrant and innovative company that specializes in creating exceptional tailor-made journeys for discerning travelers to 80+ destinations around the world. Founded in 2004, we have made the travel dreams of thousands of guests from around the world come true. We rely on an outstanding team who are invested in what they do – we are a multicultural community of team members from 17 nationalities working across our offices in the USA, Germany, India, and Kenya. We are a part of Travelopia, the world’s largest collection of specialist, high-end travel companies.

THE ROLE

As the Email Marketing Specialist, you will develop, implement and optimize email marketing strategies to help reach and connect with our target audience. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our subscribers. You will also study data insights to optimize campaigns, improve engagement and drive measurable results.
This role can be worked remotely with occasional meetings in our Surbiton head office to collaborate with the Head of CRM. This is a full time position, 37.5 hours a week, we ask you to work flexibly from time to time to support the global nature of the business and team collaboration across the globe.

WHAT YOU WILL BE DOING

• Develop and implement end-to-end email marketing campaigns, from conceptualisation to delivery and analysis.
• Create engaging and compelling email content that resonates with our audience and aligns with our brand voice, including engaging copy, appealing visuals and persuasive calls to action.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behavior.
• Design visually appealing email templates that are responsive across devices and browsers.
• Finding opportunities for email optimisation and implementing A/B testing to analyze performance metrics to optimize campaign effectiveness and engagement rates.
• Monitor and study email campaign key performance indicators such as email deliverability, open rates, click-through rates, conversions and return on investment.
• Stay updated with the industry trends in email marketing to drive innovation and continuous improvement.
• Have a good understanding of smart rules, HubDB and how to effectively use it to drive scale and personalization of emails in Hubspot.
• Drive improvement through analysis of guest behaviour, data analysis, feedback from collaborators, and actively driving test and learn initiatives.