Email Marketing Specialist

at  HCA Healthcare UK

PERMANENT

Salary: Competitive with a range of exceptional benefits
We’re looking for an Email Marketing Specialist to join our Digital Marketing, CRM team based in London. The digital marketing, CRM and data team are pivotal in the delivery of our business strategy by leading and developing HCA UK’s digital and online work. This covers numerous areas including increasing HCA UK’s digital maturity, conceptualizing, and delivering on our content strategy as well as our online engagement culture and practices.
It’s an exciting time to join the Digital team, having established our next five-year business strategy, our team is underway turning that strategy into an effective program of digital work. This role contributes greatly to our patient experience and overall perception as the UK largest private healthcare provider.
As an Email Marketing Specialist you’ll develop, implement and optimize email marketing strategies to help reach and connect with our target audiences. This will include email content creation, email scheduling, list segmentation, email delivery and performance analysis to drive conversions and foster strong relationships with our customers. You will also work with our performance marketing colleagues to analyse data insights to optimize campaigns, improve engagement and drive measurable results.
Above all else, we’re committed to the care and improvement of human life. It’s this guiding vision that influences everything we do at HCA UK. From the CEO to the colleagues on the floor we all have a part to play in delivering exceptional care to our patients. Other’s may think this is just a role in our Digital Marketing, CRM team, but to us, you’ll be part of a wider team with a unique sense of purpose, one that helps improve lives on a daily basis.

• Create engaging content and email marketing strategies to increase patient engagement and the HCA Healthcare UK growth within our target audiences.
• Offer customer communication strategies in relation to events and event management.
• Be a subject matter expert in Dotdigital (or very similar) providing training, information, advice and guidance to team colleagues, internal stakeholders
• Work collaboratively with the marketing and facility teams in capturing and translating requirements into high quality deliverables and determining forward thinking strategies.
• Create and distribute reports within CRM, PowerBI and PowerPoint showcasing the power of data analysis and insight that can be derived from our systems.
• Keep up to date on the latest email marketing trends, best practice and sharing this knowledge with the BD and Marketing team.
• Segment and manage email lists, ensuring accurate targeting and personalized communication based on customer demographics, preferences and behaviour.