Email Marketing Specialist

at  Home Trust Company

Company Profile
Home Trust Company has developed a track record of success as Canada’s leading alternative lender, employing nearly 850 people in our Toronto headquarters and branches across the country. Building on the demonstrated strength of our core residential and commercial mortgage lending business, the Company and its affiliates also offer complementary lending services and competitive deposit investment products. Our culture has been shaped by the passion and integrity of our people. Home Trust is a private company.
Position Responsibilities
Plan, develop and implement email marketing campaigns to target audiences in support of business objectives.
Create and implement marketing campaigns to enhance lead generation and customer engagement.
Create static and dynamic segments based on customer demographics and behaviours.
Collaborate with cross-functional partners to ensure marketing emails are consistently delivered within agreed upon timelines and objectives, and with proper controls and approvals.
Work collaboratively with other Marketing team members to ensure marketing output is always on brand and of the highest quality.
Work with team members to develop email marketing guidelines and best practices for high quality communications.
Adhere to identified approval process for all external-facing marketing communications.
Coordinate with freelancers and suppliers as required
Prepare reports for all marketing email initiatives, identifying actionable insights and recommendations to improve metrics in future. Includes reporting to key stakeholders.
Document email insights and recommendations for new email campaigns
Leverage A/B testing to improve email performance.
Stay up to date on marketing best practices and trends
Identify opportunities for email automation and optimize marketing processes.
Collaborate with cross functional CRM team to identify platform improvements and write user stories.
Formal Education
Post secondary degree or diploma required (University degree preferred) in Marketing or equivalent
Related Experience
Minimum 2 years’ experience working on email marketing, including segmentation, email building and customer journey execution.
Skills
Strong attention to detail
Proficient in email marketing tool (Dynamics is an asset)
Requires excellent time management skills and strong interpersonal skills.
Must be able to work independently and as part of a team.
Highly detail oriented with the ability to prioritize multiple projects simultaneously in a fast-paced environment.
Excellent communication skills, with the ability to effectively articulate information and interact with stakeholders both verbally and through written communication.
Proven ability to proactively collaborate, take initiative, and creatively problem solve.
Skills
Position Complexities
Acknowledgement
All employees of Home Trust Company must comply with all applicable Home Trust Company, and specific Line of Business policies, standards, guidelines and controls. Additionally, all employees are obligated to become familiar with Home’s risk management framework and understand the operational risk management requirements within their specific business. Employees are also expected to understand and comply with the Company’s Code of Business Conduct & Ethics Policy at all times and escalate any issues or concerns through various reporting channels (i.e. Customer Complaints Appeals Office (CCAO), Compliance Hotline, Whistleblower Policy, etc).
Home Trust is committed to fair and accessible employment practices and we are committed to providing accommodations for persons with disabilities. If you require accommodations in order to apply for any job opportunities, or require this posting in an additional format, please contact us at humanresources@hometrust.ca or 416-360-4663. If you are contacted by Home Trust regarding a job opportunity or testing and require accommodation in any stage of the recruitment process, please use the above contact information. We will work with all applicants to determine appropriate accommodation for individual accessibility needs

Please refer the Job description for details