Email Marketing Specialist

at  Psycho Bunny

WHO WE ARE ?

Psycho Bunny is a worldwide menswear brand that had one mission when it was founded in New York back in 2005: to perfect the polo. Nearly two decades later, our quality-obsessed approach has built a devoted following of fashion-conscious individuals looking for exceptional-quality everyday staples that command attentionwhile remaining unconventional and daring. Today, color-driven collections extend to Pima cotton T-shirts, plush French terry sweats, versatile bottoms, elevated outerwear, need-to-have accessories, and a myriad of perfected polos. are reimagined for each drop, of which there are approximately 13 every year. Our global expansion in the fashion landscape is attributed to the eclectic personalities who have joined our ranks, making Psycho Bunny the creative community it is todayand will be tomorrow.

WHY JOIN THE TEAM ?

This isnt your typical workplace. Your voice will be heard. Youll matter. And youll be instrumental in our unique brands ascent to new heights. Our rapid global expansion requires fluidity in an ever-changing high-performance environment. Youll have the opportunity to learn, grow, and constantly expand your skill set. Were looking for forward-thinkers who want to take ownership and drive change. As the company forges to scale exception growth, youre presented with the opportunity to get involved and make a meaningful impact. If all this sounds appealing, wed love to meet you!

The Psycho Bunny team is growing, and data & digital technology are woven into our fabric. Reporting to the Manager, Email Marketing & CRM, the Email Marketing Specialist will be responsible for day-to-day operations and maintenance of the email calendar implementation and will drive all tactical elements of the email program. They will assist in the optimization of email marketing campaigns, contextualization and A/B testing, as well as the execution of trigger-based automation, transactional and post-purchase emails. This person will work closely with the E-Commerce & Planning teams, to deliver commercial priorities, and equally work in close collaboration with the customer data and analytics team to create, build and activate against customer segments. This role will support the growth, management and health of the email database and for developing engagement & retention strategies.