Email Marketing Specialist

at  Robert Half

We are seeking a talented and experienced Email Marketing Specialist to join our team. This role will report to the Senior Manager of Lifecycle Marketing. The ideal candidate will be responsible for developing, executing, and optimizing email marketing campaigns to drive engagement, conversions, and customer retention. The Email Marketing Specialist will work closely with our lifecycle marketing, development, content, and creative teams to craft compelling email campaigns that resonate with our target audiences and align with our business objectives.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in email marketing or digital marketing, with a proven track record of successful campaigns.
• Proficiency in email marketing platforms
• Strong analytical skills with experience using email analytics and reporting tools.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail and ability to manage multiple projects simultaneously.
• Knowledge of email marketing best practices and industry regulations.
• Experience with A/B testing and data-driven decision-making.
• Strong project and time management skills
• Understanding of customer audiences
• Strong collaboration skills

PREFERRED QUALIFICATIONS:

Experience with marketing automation tools and CRM systems

- - Salesforce Marketing Cloud preferred
- Familiarity working within a large organization
- Knowledge of general content marketing principles.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.
$74,000.00 - $110,000.00
We offer exceptional earning potential and a competitive benefits package, including group health insurance benefits (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave of up to 6 weeks, and short/long term disability. Robert Half provides paid time off for vacation, personal needs, and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible), with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at roberthalfbenefits.com/Resources.
Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran
As part of Robert Half’s Corporate Services facility employment process, any offer of employment is contingent upon successful completion of a background check.
Robert Half is committed to being an equal employment employer offering opportunities to all job seekers, including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position, please contact us by sending an email to HRSolutions@roberthalf.com or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.
• The location(s) (city, state) to which you would like to apply.

For positions located in San Francisco, CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
For positions located in Los Angeles County, CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act

• Campaign creation & execution:
• Develop and execute comprehensive email marketing campaigns that align with company goals and target audience needs.
• Conduct ongoing market research and analysis of competitor email campaigns to identify trends and opportunities.
• Campaign Management:
• Plan, design, and execute email marketing campaigns, including promotional, transactional, and automated emails.
• Create and manage email calendars to ensure timely delivery of campaigns and promotions.
• Content Creation:
• Collaborate with the creative team to develop engaging and visually appealing email content, including copy, graphics, and CTAs.
• A/B test email elements (subject lines, content, design) to optimize performance.
• Analytics and Reporting:
• Monitor, analyze, and report on email campaign performance, including open rates, click-through rates, conversion rates, and ROI.
• Use data insights to make informed recommendations for campaign improvements
• Compliance and Best Practices:
• Ensure all email marketing practices comply with legal requirements and industry standards.
• Stay updated on email marketing trends and best practices to maintain a competitive edge.
• Collaboration and Coordination:
• Work closely with cross-functional teams, including marketing, sales, and product, to align email plans with overall marketing initiatives.