Email Marketing Specialist

at  Yo Telecom

The Role
We are seeking a highly motivated Email Marketing Specialist to drive impactful email campaigns that engage audiences and generate leads. If you’re passionate about data-driven email strategies and optimising every detail for performance, we’d love to hear from you! What you’ll be doing - Develop, implement and manage email marketing campaigns from ideation through execution, including segmentation, A/B testing and ongoing performance optimization - Craft personalised, targeted email campaigns to drive lead generation and nurture existing leads through the sales funnel - Generate high-quality leads through targeted campaigns and innovative strategies. - Monitor, track and report on email campaign metrics, providing actionable insights to improve open rates, click-through rates and conversions. - Stay up-to-date with the latest marketing trends and tools to enhance overall campaign performance. - Maintain and update the CRM system (Salesforce), ensuring all leads and marketing activities are accurately recorded. - Stay updated on the latest email marketing trends, deliverability strategies and tools to enhance overall email performance.
Requirements
Are you the person we are looking for? - Fluent English - verbal and written - Proven experience in Email Marketing, Lead Generation and campaign performance optimisation. - Proficiency in Salesforce and email marketing platforms (e.g., ActiveCampaign, Mailchimp, HubSpot, or similar). - Analytical mindset with the ability to interpret data and optimise marketing efforts accordingly. - Ability to work independently, manage multiple campaigns simultaneously, and meet deadlines. - Creative problem-solving skills with a keen interest in driving results. What you’ll get: - An opportunity to join a dynamic and innovative team with room for growth. - Competitive salary and benefits package. - Access to cutting-edge tools and technologies. - Collaborative work environment where your ideas and strategies are valued. - Continuous learning and development opportunities.
About the company
Yo Telecom is an award winning telecommunications provider that specialises in small to medium sized businesses. In such a competitive market where there are hundreds of service providers, Yo Telecom offer a fresh approach to help unify all suppliers into one simple, broken down, monthly bill. Yo Telecom specialise in creating an unbeatable voice, data, mobile and telephony solution for business whether that is home office based, or with 250 employees in 10 locations around the country. Our expert knowledge can make a great difference to business, helping increase efficiency, effectiveness and send productivity through the roof

Please refer the Job description for details