EMEA CMO

at  Aon Corporation

SKILLS AND EXPERIENCE THAT WILL LEAD TO SUCCESS

As one of the regional chief marketing officers, the capabilities that you bring to your team include experience with digital marketing to implement paid and organic campaign activations. A track record in B2B and marketing communications and demonstrated success influencing C-level executives and cross-functional leaders in a sophisticated, matrixed environment will help the team thrive. Also critical are demonstrated skills in messaging and positioning offerings and strong project management and organizational skills with the ability to implement programs with speed, accuracy and efficiency. Other beneficial skills include:

• Prior experience as part of an executive leadership team is preferred, with the initiative to lead through influence and participate as an active and vocal member of the team.
• Ability to lead teams through organizational change.
• Excellent presentation skills.
• Record of monitoring analytics and campaigns to drive successful outcomes and desired return on investment with an understanding of business analytics, measurement, and dashboards

EDUCATION

Degree in marketing and/or communications or equivalent work experience

• Planning and implementation of regional and local marketing events and campaigns with post-event reporting to rigorously deploy, monitor, test and adjust campaign strategies in the market and activation across paid media, social media and Aon.com.
• Align marketing strategy, planning, and campaigns in partnership with the Head of Global Marketing and regional CCOs.
• Work in collaboration with global Risk Capital and Human Market Strategy Leads, and their respective teams, to position regional content needs for global solution line development and ensure consistent regional messaging.
• Direct the marketing team’s work to create regionally relevant, integrated “Aon United” demand-focused, multi-channel programs by buyer type, persona and segment that move clients through the sales funnel.
• Drive regional key objectives for demand-focused programs while guiding and supporting buyer leaders and sub-regional growth marketing leaders to plan and deliver activities that support growth priorities