EMEA Consumer & Market Insights Manager

at  Mars

JOB DESCRIPTION:

Champion Petfoods is expanding! We are excited to announce that we are looking for an EMEA Consumer & Market Insights Manager to join our rapidly growing company. With thirty years of growth in the global pet food sector, our ORIJEN and ACANA brands define our vision of being The Global Leader in Advancing Premium Food for Pets. If you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success by working in our award-winning company – we would love to hear from you.
We are seeking a Manager of Consumer & Market Insights to join our dynamic EMEA team. This role offers an exciting opportunity to leverage your expertise in both syndicated data analysis and custom research methodologies to shape our market strategies and drive informed decision-making in the pet food industry, serving both of our premium pet food brands.

SKILLS

• The ideal candidate has natural curiosity about the category, shopper & consumer behavior with strong demonstrated analytical and communication competencies

• We are building our internal relationships within the Global MARS Associate family and are looking for someone who can establish mutually beneficial and strong working relationships in both in-person and digital working environments

• The ideal candidate is comfortable working independently and driving for results (direct manager is based in the USA)

1. Market Knowledge & Insight:

• Utilize syndicated data sources to gather market insights, consumer behavior trends, and competitive intelligence within the premium pet food industry.
• Analyze and interpret syndicated data on an ongoing basis to identify opportunities and threats, making recommendations to senior management.
• Proactively identify emerging industry trends and consumer preferences in the EMEA pet food sector to inform product development, marketing, and sales strategies for both of our premium pet food brands

1. Market Knowledge & Insight:

• Utilize syndicated data sources to gather market insights, consumer behavior trends, and competitive intelligence within the premium pet food industry.
• Analyze and interpret syndicated data on an ongoing basis to identify opportunities and threats, making recommendations to senior management.
• Proactively identify emerging industry trends and consumer preferences in the EMEA pet food sector to inform product development, marketing, and sales strategies for both of our premium pet food brands.

1. Custom Research Leadership:

• Lead the planning, design, and execution of custom qualitative and quantitative research projects across various stakeholder needs: Brand communications, Innovation, Category assessment, etc.
• Collaborate with cross-functional teams to define research objectives, scope, and methodologies tailored to our industry.
• Oversee the operation of research partners and manage the project from start to finish.
• Coordinate learning budget, including building, monitoring, judicious spending and appropriate alignment

1. Data Storytelling and Reporting:

• Create compelling reports and presentations to communicate research findings & influence effectively to global stakeholders.
• Present and drive implementation of research insights to all levels including senior leadership, guiding strategic decision-making.
• Own and drive development and deployment of local Flywheel

1. Leverage Global MARS Network:

• Develop close relationship with EMEA Consumer & Market Insight leads within Pet Nutrition and Royal Canin, establishing learning partnerships, synergies and efficiencies.
• Liase insights from global Centers of Excellence back to business team