EMEA Geo Marketer - Ad Platforms

at  Apple

SUMMARY

Posted: 12 Nov 2024
Weekly Hours: 35
Role Number:200578469
Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports creators, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put customers first while helping businesses grow! Our technology makes advertising possible on Apple apps and services. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone.

DESCRIPTION

Do you have extensive experience partnering with sales leaders to deliver B2B marketing initiatives and impactful deliverables that fuel regional business demand? Are you a strategic and resourceful business-minded marketer, a critical thinker, and a stand out achiever? We’re looking for a senior-level marketer to drive marketing programs and enablement for managed accounts in EMEA. As part of a Worldwide Commercial Marketing team and a trusted local marketing expert on Apple’s advertising solutions, the EMEA Marketer will play a pivotal role in demonstrating the value of Apple advertising to brand and performance marketers across the region. You will take the lead on building out locally informed marketing strategies, as well as developing and tuning deliverables for regional priority audiences, segments, and opportunities. You will also effectively collaborate across extended marketing, sales, and insights teams to seek ongoing feedback and differentiate our advertising solutions, strengthen channel messaging and expand our customer engagement efforts. Day-to-day responsibilities may include: - Writing project briefs and plans. - Developing and adapting messaging and sales enablement materials (e.g. presentations, email templates, customer leave behinds, joint business plans, etc.) - Highlighting localisation needs and managing validation. - Supporting in-person and virtual events and customer discovery sessions. - Collaborating on go-to-market plans, evaluating and reporting on marketing impact. - Communicating with geographically distributed internal teams, and more. If this sounds like you and you want to be part of a marketing team focused on growing Apple’s advertising business, we’d like to hear from you!

• Significant, demonstrable marketing experience working with senior sales executives and teams to develop and activate revenue-driving B2B marketing initiatives
• Strong grasp of EMEA market dynamics, as well as standard performance marketing and business metrics
• Deep understanding of performance marketing and the adtech landscape
• Extraordinary written and verbal communication

• Adept at navigating through ambiguity to move things forward - from business insight to channel strategy to in-market activation to measurement and optimisationSkilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges arise

PREFERRED QUALIFICATIONS

• Strong attention to detail
• A focus on continuous improvement and a pulse on regional market dynamics will be preferred for the success in this role
• A self-starter who consistently delivers excellent work
• Experience working in a geographically distributed team
• Manages multiple projects, priorities, and overlapping deadlines effectively and with ease
• Possess unquestionable personal code of ethics and integrity
• Some travel will be required

• Significant, demonstrable marketing experience working with senior sales executives and teams to develop and activate revenue-driving B2B marketing initiatives
• Strong grasp of EMEA market dynamics, as well as standard performance marketing and business metrics
• Deep understanding of performance marketing and the adtech landscape
• Extraordinary written and verbal communication
• Adept at navigating through ambiguity to move things forward - from business insight to channel strategy to in-market activation to measurement and optimisationSkilled at discussing and debating ideas in a collaborative way, leading through influence and driving focus, and maintaining positive cross-functional relationships as challenges aris