EMEA Marketing Manager (Advanced Surgery)

at  Baxter

THIS IS WHERE YOU SAVE AND SUSTAIN LIVES

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.
EMEA Marketing Manager (Advanced Surgery)
The EMEA Marketing Manager supports the marketing team (EMEA and local) in effectively promoting its message across all channels, ensuring a full alignment with Global strategies and priorities.
Would you like to be part of a company where you choose to work with diverse and dynamic people whose primary focus is to save and sustain lives? Do you prioritize work values that revolve around speed, simplicity, courage, and collaboration? Then we would love to hear from you!

• Establish, implement, manage and coordinate EMEA marketing Strategy and Plans for EMEA Baxter Advanced Surgery.
• Evaluate market potential, gather competitive intelligence, and identify specific segments and healthcare professionals where we should prioritize our efforts.
• Coordinate and develop promotional material, content for Baxter Advanced Surgery’s commercial activity and other forms of communication, maintaining consistent brand messaging across focus surgical specialties, channels and geographies.
• Collaborate with external agencies, writers, marketers, and other partners to maintain Baxter presence.
• Cooperate with local marketing teams to brainstorm new and innovative growth strategies and marketing initiatives, giving awareness of Best Practices to scale up to other countries.
• Prepare reports and analytics on the overall performance of various initiatives and consumer behaviors and trends and implement research into market potential and competitive intelligence.
• Create and maintain an accurate EMEA calendar of events to deliver targeted content while monitoring budget (including Roadshows, workshops, wetlabs in META/CEEI).
• Maintain internal tools updated, all in alignment with Corporate and Divisional Strategies.
• Drive KOL collaboration across the EMEA region with particular focus on:
• Coordinate and organize KOL driven local events in WEU, CEEI and META
• Organize and coordinate Cross border KOL driven events
• Ensure a balanced engagement, by driving activities also involving CEEI and META KOLs