Enrollment Communication Manager

at  University of La Verne

Position Type Administrative/Professional Appointment Type Regular FTE %
100
Work Schedule (if atypical)
This position is onsite.
University Overview
Embark on an exciting journey with the University of La Verne, where your career aspirations come to life in a vibrant and welcoming environment. Established in 1891, our diverse and inclusive community is more than just a university—it’s a home for passionate individuals like you.
At the University of La Verne, we embody four core values that set us apart—Ethical Reasoning, Diversity and Inclusivity, Lifelong Learning, and Civic and Community Engagement. If you’re fueled by these principles and are eager to make a meaningful impact, your journey begins here.
With a rich history spanning 132 years, the University of La Verne boasts a global Leo Family of 89,000+ accomplished alumni. As the #1 private university in California for social mobility according to U.S. News and World Report 2024, and recently recognized as the 33rd Best U.S. College by the Wall Street Journal 2024, we take pride in our commitment to excellence in education.
Join us in shaping the future, where your passion meets purpose. Come be part of something extraordinary and apply today!
Diversity Statement
The University supports a diverse and inclusive environment where students recognize and benefit from the life experiences and viewpoints of other students, faculty, and staff. Diversity is an active and intentional practice that supports difference and multiplicity to expand knowledge, educate capable citizens, develop the whole person, and serve our local and global communities. Promoting and sustaining diversity is a commitment to educational quality and the creation of positive, respectful learning communities.
Job Description Summary
Reporting to the Director o Enrollment Communication in the Office of S strategic Communication
(OS C), the Enrollment Communication Manager will collaborate with Enrollment management and the Office of Admission to develop, write, implement, and manage compelling electronic communication plans within the University’s customer relationship management (CRM) system with the goal of helping the University achieve its enrollment target. This includes email, SMS, print, and website content targeted at undergraduate and graduate prospective students in various levels of the recruitment funnel. The incumbent will develop data analytics and surveys to monitor the effectiveness of messages, inform strategy and tactics, and measure customer satisfaction. Strong project management skills and the ability to serve as the technical lead on communication projects are key requirements for this
position.

Minimum Qualifications

• 3 years of previous experience in Marketing, Communications, Admissions, Enrollment Management.
• Solid writing and copy editing skills; knowledge of basic style guides such as AP and Chicago Manual of Style.
• Strong organizational, planning, and project management skills.
• Knowledge of customer relationship management (CRM) systems, preferably Slate, as well as basic knowledge of html.
• Ability to compile and analyze data, assess and make subsequent recommendations and decisions.
• Ability to work effectively with a diverse faculty, staff, and student body.
• Ability to multitask and think critically.

Preferred Qualifications

• Familiarity with a higher education environment.
• Previous experience with CRM software or software that uses conditional merge and filtering functions.
• Understanding of the mission of the University of La Verne and its audiences.
• Enthusiasm for staying up to date on higher education trends and communication strategies.
• Advanced skills in Excel or data visualization platforms.
• Experience in email marketing, managing web content and analytics and reporting.

Benefits Summary
Applicants, please note that actual compensation is determined by several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, certifications, relevant education or training, and specific work location, among others. The offered wage or salary is only one aspect of an employee’s total compensation
Benefits include a comprehensive health and wellness plan, tuition remission program for employee, spouse, and dependent children, a generous contribution to the University’s 403B retirement plan, and a generous time off plan.
Employment is contingent upon successful completion and clearance of a background check and employment verification.
Location La Verne Main Campus Number of Vacancies 1
Duties

SPECIFIC DUTIES

Create and manage CR communication campaign, plan, workflow, and
related CR tasks in order to achieve enrollment goals.

SPECIFIC DUTIES

Work with Admissions and Enrollment management to identify and address communication needs in a timely and efficient manner.

SPECIFIC DUTIES

Write compelling and effective admission recruitment messages.

SPECIFIC DUTIES

Create documentation and communication flow mappings for all campaign.

SPECIFIC DUTIES

Create and edit HTML email and communication templates

SPECIFIC DUTIES

Plan and assist with the testing of customized communication campaign. Troubleshoot and enhance CRM daily communication procedures, workflows, and data integrity.

SPECIFIC DUTIES

Use data and surveys to measure and enhance message effectiveness and user satisfaction and to create and meet strategic goals and key performance indicators. Data points to monitor may include open rates, click through rates, survey responses, A/B tests, and web analytics. Create and distribute reports and queries.

SPECIFIC DUTIES

Coordinate with CR administrators and developers to identify customization needs of components within the CRM.

SPECIFIC DUTIES

Be a culturally competent employee who attends/completes mandatory diversity and inclusivity trainings as provided by the University and other duties an assigned.