Essencemediacom: Associate Media Director

at  EssenceMediaCom

STRATEGIC SKILLS

• Develop & deliver a data driven strategy across all client businesses and markets including investment guidelines and planning approaches for programmatic buying, social, search, video and mobile
• Create test and learn programmes for technology evaluation and engagement measurement to ensure we are maximizing return on investment
• Provide a point of view on the integration of data and shared performance on Social, Search & Programmatic
• Organise regular communication between local GroupM agencies as well as working into the wider account team in order to develop and share best practices and capabilities
• Identify best practice techniques and tools to support campaigns and optimisation

Regional Account Management

• Build positive relationships with the regional teams, working in collaboration with senior stakeholders and Directors
• Work to deliver against regional team commitments, with a primary focus on client satisfaction for all areas of planning
• Develop relationships with key partners to drive incremental benefits for the client

Associate Media Director, Dubai