EU Associate, Creator Marketing

at  Match Group

HINGE IS THE DATING APP DESIGNED TO BE DELETED

In today’s digital world, singles are so focused on sending likes and looking through profiles that they’re not actually building meaningful connections and finding relationships. Hinge is on a mission to change that by designing the most effective app experience. On Hinge, there are no rules, timers, or games. Instead, you’ll have unique conversations over the text, photos, and audio you’ve shared on your profile. And it’s resonating with daters. Currently we’re setting up a date every three seconds.

ABOUT THE ROLE

Hinge is looking for an experienced EU Creator Marketing Associate to join our marketing team, reporting into the European Creator Marketing Manager. In this role, you will help support and scale a global, growing creator program.
We are looking for a creative and growth-oriented thinker at the cutting edge of digital innovation, with experience in global creator/influencer marketing. As an experienced creator marketer, you will play a critical role in defining our social presence through creator voices instead of organic social channels (we turned those off back in 2020!). You’ll do all of this with the goal of helping people go on great dates. That alone makes us all feel really good.

RESPONSIBILITIES:

• Support a growing creator marketing program by overseeing always-on creator campaigns, including: agency communications, brief creation and presentation, campaign management, multi-market strategy alignment, quality assurance and measurement/reporting.
• Optimize creator campaigns for growth marketing objectives in EU territories by managing consistent content/usage rights pipelines and scaling post-production processes, in collaboration with the growth marketing team.
• Champion innovation by forming creative testing frameworks in collaboration with brand strategy and growth marketing partners.
• Leverage data-driven insights to form leading-edge social strategies that expand creator programs into non-traditional channels and platforms.
• Lead continuous improvement and iteration of global creator work by compiling learnings and implementing market-level guides and share outs for EU creator activity, rooted in cultural insights specific to each region.
• Act as a thought leader within the marketing team on all things creator marketing by keeping up to date with industry trends in the EU and presenting findings to the team.