Event Marketing Specialist

at  STAPLES INC

Vaughan, ON, Canada -

Start DateExpiry DateSalaryPosted OnExperienceSkillsTelecommuteSponsor Visa
Immediate19 Apr, 2025Not Specified20 Jan, 2025N/AEmail Marketing,Uncertainty,TechnologyNoNo
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Description:

Responsibilities:

  • Strategy and concept creation for brand and culture building events that align with overall business goals and growth objectives.
  • Manage logistics, vendor relations, and onsite coordination to ensure seamless execution of events such as trade shows, pop-ups, conferences, webinars, and company + customer events. Create and implement pre-, during-, and post-event communications across email, print, digital, and social media to engage target audiences and drive desired outcomes.
  • Develop comprehensive, multi-channel event marketing campaigns designed to engage audiences at every stage.
  • Utilize email, print, digital, and social media channels to increase event attendance, strengthen brand presence, and drive lead generation and ensure campaigns are personalized, segmented, and optimized for maximum impact.
  • Analyze campaign performance and event outcomes to deliver actionable insights that support continuous improvement and future strategic planning. Create and own a reporting dashboard to track key performance indicators (KPIs) and measure success against event and campaign goals.
  • Collaborate with cross-functional teams (sales, creative, business development, and SLT) to align marketing event strategies with overarching business objectives.
  • Manage event budgets, ensuring resources are used effectively and campaigns deliver Special Projects & Strategic Initiatives; coordinate and mobilize special projects supporting senior leadership, business development, customer marketing, and vertical team led special initiatives.


REQUIREMENT SUMMARY

Min:N/AMax:5.0 year(s)

Marketing/Advertising/Sales

Marketing / Advertising / MR / PR

Communications, Marketing

Graduate

Proficient

1

Vaughan, ON, Canada