Events & Field Marketing Manager

at  Humanitec

ABOUT HUMANITEC

Platform engineering is revolutionizing how enterprises build and run their cloud-native setups, and Humanitec is at the forefront of this transformation. We empower teams to create Internal Developer Platforms (IDPs) and achieve true developer self-service. Through our community-driven initiatives (platformengineering.org, PlatformCon) and a growing list of enterprise customers, we are experiencing a surge in the adoption of IDPs. To meet this increasing demand, we are expanding our team.
Humanitec’s Marketing team is seeking a dynamic and data-driven Field and Events Marketing Manager. This role is ideal for a highly organized individual with a background in managing both in-person and virtual B2B events. You will thrive in our fast-paced, startup-like environment, where curiosity and creativity drive our ambition. Your primary focus will be to bring the Humanitec and Platform Engineering brands to life, showcasing our thought leadership and strategic advantage through various events to grow our sales pipeline.

• Oversee execution for all in-person and virtual events. Create a diversified event calendar targeting platform engineering and infrastructure decision-makers across various industries.
• Manage sponsorships for in-person events, regional sales events/dinners, and webinars.
• Handle pre-event logistics, on-site event setup, and labor management to ensure seamless execution.
• Track and analyze the performance of events. Provide detailed insights and reports on logistics, lead goals, pipeline impact, and competitive intelligence to inform future participation and measure ROI.
• Develop and implement a lead outreach strategy in collaboration with SDRs. Optimize post-show follow-up efforts to drive closed-won deals from the events channel.
• Work closely with Product Marketing and Content teams to identify speakers, develop session materials, and create supporting materials to enhance event success.
• Oversee the creative development process with design teams to produce effective promotional assets for events.
• Create and manage an annual collection of swag and giveaway items for in-person events and sales nurture gifts.