Events Lead

at  Newfold Digital

Who we are
Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands, including Bluehost, HostGator, Domain.com, Yoast, MarkMonitor, and Web.com. We empower customers of all sizes to build a digital presence that delivers results. With our extensive product offerings and personalized support, we’re proud to collaborate with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.
In August 2021, Yoast joined Newfold Digital, a partnership that expands our ability to help people worldwide improve their SEO. This collaboration allows us to bring more of our SEO ideas into practice across many platforms. Despite the change, much remains the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone.
We’re looking for an Events Lead to develop and execute an impactful event strategy that elevates brand presence for Bluehost and Yoast. In this role, you’ll blend strategic planning with hands-on project management, ensuring our brands are effectively represented at industry and WordPress events. Working as part of the brand team, you’ll collaborate closely with the community, creative, and PR teams to engage with our target communities and create memorable event experiences.

How you will make your mark:

• Event Strategy and Execution: Craft and implement an event strategy for Bluehost and Yoast that aligns with broader marketing and product goals. From concept to execution, you’ll oversee each event detail to enhance brand presence and community engagement.
• Team Leadership: Lead and inspire a small team of event and community specialists, fostering a collaborative approach to event planning and ensuring cross-functional alignment with stakeholders across the company.
• Project and Budget Management: Manage all aspects of event planning, including scheduling, logistics, and budget allocation. Your focus will be on maximizing brand presence and ROI for each event, optimizing resource allocation, and maintaining on-budget operations.
• Community Engagement: Drive meaningful connections within the WordPress and SEO communities through sponsorships, speaker preparation, and support for community-driven initiatives, positioning Yoast and Bluehost as leaders in the field.
• Performance Analysis: Utilize event data to measure success, gather insights, and refine strategies. You’ll use these insights to continuously improve event impact and team performance, ensuring alignment with company goals.
• Negotiation and Communication: Negotiate sponsorships and event participation agreements, demonstrating strong verbal and written communication skills. Your relationship management and negotiation expertise will help secure valuable opportunities and collaborations.

Who you are and what you’ll need to succeed

• Event Strategy Experience: 3-5 years of experience in developing and implementing event strategies, ideally within a tech or community-focused company.
• Leadership and Team Collaboration: Demonstrated experience leading and motivating a team, with the ability to foster collaboration and cross-functional alignment for seamless event execution.
• Project and Budget Management Skills: Strong organizational and budgeting abilities, with a proven track record of overseeing logistics, scheduling, and financial management to deliver impactful events on time and within budget.
• Community Engagement Expertise: Familiarity with WordPress, SEO, or similar communities is a plus, along with experience in driving brand presence through community-focused initiatives and sponsorships.
• Analytical and Strategic Mindset: Able to analyze event performance data, translate insights into action, and iterate on strategies for continued improvement.
• Excellent Communication and Negotiation Skills: Skilled in relationship-building, negotiating sponsorship agreements, and presenting ideas effectively to both internal and external stakeholders.

This role provides a unique opportunity to make a meaningful impact on brand engagement and community presence for Bluehost and Yoast. If you’re excited about leading a team, building strong community connections, and driving event success, we’d love to hear from you!

Please refer the Job description for details