Events Specialist - Marketing Operations & Analytics

at  Gannett

Events Specialist - Marketing Operations & Analytics
Req #43540
Virtual•
United States
Job Description
Posted Monday, October 21, 2024, 11:00 PM
Ventures Endurance, a division of Gannett/USA Today Network, is looking to hire an Email Marketing Specialist to take the lead with the email marketing strategies of close to 100 live and virtual endurance events, including road races, and cycling. Your main duties include producing email marketing campaigns end-to-end, managing email calendars, and collaborating with cross-functional teams to create engaging content. We’re looking for proven experience creating emails, building journeys, and reporting results. This person will be joining a full marketing team in a quickly growing company. We work hard but we have a lot of fun along the way!
Salesforce Marketing Cloud experience is a must.

Responsibilities:

• Design and build marketing emails in Salesforce Marketing Cloud.
• Create and collaborate on email calendars for every event in your portion of the portfolio.
• Work with the marketing team to brainstorm and produce marketing campaigns.
• Utilize dynamic content and templates to scale emails across many markets/races
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices.

Requirements

• Must have experience in Salesforce Marketing Cloud Content Builder – SFMC certifications preferred.
• Hands-on experience with AMPscript and SQL is preferred
• Proficiency in other areas of SFMC desired (Automation Studio, Journey Builder, etc.)
• Ability to report on metrics and alter plans where needed.
• Strong project management skills.
• Ensure design and layouts of emails are optimized, user and mobile-friendly.
• Knowledge of email industry standards and best practices
• An ability to work under tight deadlines.
• 1+ year of email marketing work experience
• Degree in Marketing or a relevant field preferred.

THE ANNUALIZED BASE SALARY FOR THIS ROLE WILL RANGE BETWEEN $38,000AND $55,000. VARIABLE COMPENSATION IS NOT REFLECTED IN THESE FIGURES AND BASED ON THE ROLE, MAY BE APPLICABLE. EXACT COMPENSATION MAY VARY BASED ON SKILLS, EXPERIENCE, LOCATION, AND UNION REPRESENTATION, IF APPLICABLE.

Job Details
Job Family

Responsibilities:

• Design and build marketing emails in Salesforce Marketing Cloud.
• Create and collaborate on email calendars for every event in your portion of the portfolio.
• Work with the marketing team to brainstorm and produce marketing campaigns.
• Utilize dynamic content and templates to scale emails across many markets/races
• Analyze campaign performance and suggest improvements.
• Ensure emails follow industry policies and best practices