Executive/Senior Executive, Marketing

at  Singapore Fashion Council

WHO WE ARE

Singapore Fashion Council (SFC) – formerly known as Textile and Fashion Federation (Singapore) is the official association for the textile and fashion industry in Singapore. Embracing a transformative vision, SFC aspires to become a Vibrant Asian Hub for Responsible Fashion.
With a focus on three key pillars: Sustainability, Innovation & Technology and Asian Craftsmanship , SFC works closely with diverse partners across the value chain to offer thought leadership, extensive networks, and resources – to drive impactful change throughout the ecosystem.

CAREER OPPORTUNITY:

Singapore Fashion Council (SFC) is looking for a dynamic, creative and forward-thinking individual to join the retail marketing team at Design Orchard. We’re looking for a candidate who has strong appetite to learn, enjoys a collaborative work environment and is passionate about bringing positive change to the fashion industry with innovative ideas.

• Assist in the development and launch of marketing campaigns (online/offline) for Design Orchard physical and upcoming e-store
• Content creation and campaign management on social media platforms (Instagram and TikTok) including providing analysis of platform insights
• Work closely with the Marketing Manager and other stakeholders to develop effective strategies for driving customer acquisition and increase both offline footfall and online traffic through marketing campaigns
• Identify potential partners that align with the company’s brand and business objectives
• Collaborate with partners to develop and execute joint marketing campaigns and promotions
• Coordinate with internal teams to ensure alignment and effective execution of partnership activities.
• Develop and execute strategies to enhance customer engagement, attract new customers and build long-term relationships.
• Organize and manage customer loyalty programs, referral programs, and other engagement initiatives.
• Create and maintain digital content and planning calendar
• Track, analyse and report on events ROI based on predetermined pipelines, revenue and MQL metrics
• Analyse digital marketing metrics and identify trends and share insights with the team to identify opportunities and develop strategies to achieve specific business objectives
• Identify press opportunities to increase brand awareness
• Maintain consistent branding or corporate identity across marketing and public
• Provide marketing-related support on SFC flagship events and initiatives
• Assist with the development of marketing literature
• Involvement in project/ad hoc tasks as and when needed

Please refer the Job description for details