Experience Strategy Director, Marcom Interactive

at  Apple

SUMMARY

Posted: Jul 3, 2024
Weekly Hours: 40
Role Number:200558021
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Experience Strategy Director partners with group leaders for Production and Technology. They lead an extraordinary team of Experience Strategist and Experience Designers as they craft digital activations across online and in-store environments. These digital experiences engage and support our customers through their Apple customer journey (from inspiration to purchase).

DESCRIPTION

Just as each detail of an Apple product is deeply considered, the Experience Strategy Director obsesses over every word, design detail, and connection point to improve and upgrade the customer experience on Apple owned and partner digital platforms. They collaborate with the world’s best creative and strategic minds across multiple Marcom teams to deliver products that live up to Apple standards. As a member of the Interactive Experiences Leadership team, they partner closely with key Apple leaders and stakeholders on the strategy that guides products for this year and for years to come. - Work with key partners and disciplines to develop a comprehensive understanding of the target audience, market trends, and business goals to shape the experience strategy and create cohesion throughout the strategy and design process. - Partner with data, research and business teams to conduct user research, gather insights, and translate them into actionable design strategies, measuring effectiveness and iterating accordingly - Evaluate concepts, provide creative direction and strategic partnership to product teams, and pitch in to help with work when needed. - Evolve internal processes and practices to lead towards more efficient, effective and innovative work across teams - Mentor and develop team members, providing guidance on best practices and professional growth. - Foster a culture of continuous learning and improvement within the team. - Lead with passion, integrity, and a commitment to excellence in all aspects of work.

• Must have a creative portfolio or work samples.
• At least 15 years of digital product industry experience within a creative-focused digital agency, in-house product team or a product development company.
• At least 5 years of management experience leading a diverse team of creative and strategic talent

PREFERRED QUALIFICATIONS

• A diverse portfolio of integrated digital product work, with a focus or in-depth experience in digital commerce and retail environments.
• Expertise driving strategic alignment, prioritization and requirement gathering with a diverse range of business partners.
• Has led teams through the development of personas, journey maps, and other key artifacts to help shape and guide product development.
• Ability to craft compelling narratives and presentations to engage stakeholders and drive alignment.
• Ability to shape and drive organizational change across teams.
• Inquisitive in pursuit of excellence with a passion for learning.

Please refer the Job description for details