Experiential & Brand Marketing Coordinator, Linga

at  PNC Financial Services Group

Job Profile
Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As an Experiential and Brand Marketing Coordinator within PNC’s Linga organization, you will be based in Naples, FL.
Responsible for planning, organizing, and executing a variety of events that promote Linga’s brand such as trade shows, conferences, webinars, product launches, corporate meetings, and other promotional activities.
Additionally, the position will oversee the brand identity of the company, coordinate the brand communications to ensure consistency across all channels and will co-create content. The E&BM Coordinator will work closely with internal teams and external partners to build a strong, recognizable brand that resonates with our target audiences.

BRANDING

Brand Strategy Deployment: Implement the strategy aligned with the company’s vision, mission and goals
Brand Identity Management: Ensure consistency in messaging and visual identity
Market Research: Collaborate in initiatives to understand brand perception, trends, and customer insights.
Brand Metrics and Reporting: Analyze and report on brand health and campaign effectiveness.
KOL: Work with speakers, presenters, and panelists to develop event content, including agendas, presentations, and materials. Ensure content is aligned with event objectives and audience needs.
Partnerships and Sponsorships: Identify and manage strategic partnerships and sponsorship opportunities that enhance the brand’s visibility and credibility.
Promotion and Marketing: Ensure the meaningful promotion of events through various channels, including email campaigns, social media, website updates, and print materials.
Job Description
Under direct supervision, assists in the coordination of basic marketing program execution.
Develops a strong understanding of existing marketing strategies and ability to implement established programs/initiatives.
Assists in the coordination and execution of marketing programs/initiatives, strategies and activities that may include advertising, sales content and internal communications. Assists in data collection and synthesis in order to identify trends.
Ensures all operating activities are delivered within the established budget framework.
Follows established processes and protocols including coordination with legal, compliance, finance, risk and other key partners. Partners with agencies, third parties and internal business partners to coordinate development and execution of programs/initiatives.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC’s Enterprise Risk Management Framework.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
Competencies Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems
Work Experience Roles at this level typically require a university / college degree with
Education Bachelors
Certifications No Required Certification(s)
Licenses No Required License(s)
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncbenefits.com > New to PNC.

• For more information, please click on the following links:

Time Away from Work
PNC Full-Time Benefits Summary
PNC Part-Time Benefits Summary
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say “Workday” for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
California Residents
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