Experiential Coordinator

at  Bridgemead Consulting

JOB ADVERTISEMENT

Bridgemead Consulting is a holistic and innovative business consultancy that believes in connecting businesses with the right individuals. We are recruiting on behalf of our client, an award-winning public relations company for the position below:

JOB SUMMARY

We are seeking a dedicated and knowledgeable experiential coordinator who will be responsible for managing and delivering high-quality brand activations and experiential campaigns. You will play a key role in conceptualizing strategies, managing on-ground events, and ensuring that all activations meet client objectives and timelines.
This role demands strong project management skills, creativity, and an ability to work in dynamic environments to deliver impactful experiences.

QUALIFICATIONS & PROFESSIONAL EXPERIENCE

• Bachelor’s degree in Marketing, Public Relations, Event Management, or a related field.
• A minimum of four years of relevant experience.
• Demonstrated success in planning and executing events or activations.
• In-depth understanding of grassroots marketing, brand activations, and engagement strategies.
• Knowledge of event planning, venue sourcing, permits, and compliance requirements.
• Ability to create, manage, and optimize budgets to deliver cost-effective yet impactful activations.
• Proficiency in collecting and analyzing campaign data to measure effectiveness and preparing detailed reports with actionable insights

CORE SKILLS & FUNCTIONAL COMPETENCIES

• Excellent verbal and written communication skills.
• Ability to work independently and prioritise tasks.
• Ability to work effectively in cross-functional teams and collaborate with colleagues
• Strong organizational and project management skills.
• Proficiency in event management software and Microsoft Office tools.
• Ability to multitask and work under tight deadlines.
• Ability to lead and manage the vendors effectively.

The role of a experiential coordinator in the public relations industry is varied, and constantly evolving. In this role, you will:

• Collaborate with internal teams and clients to design experiential marketing campaigns.
• Develop comprehensive project plans, including timelines, budgets, and deliverables.
• Research and secure appropriate venues and permits for activations.
• Coordinate event logistics, including staffing, equipment procurement, and transportation.
• Supervise on-site activities to ensure seamless execution and adherence to project plans.
• Maintain consistent communication with clients, vendors, and other stakeholders to manage expectations and updates.
• Collect, analyze, and present data on campaign performance using KPIs and other metrics.
• Prepare detailed post-activation reports with insights, successes, and recommendations for improvement.
• Build and nurture relationships with vendors, suppliers, and partners to enhance operational efficiency.
• Other responsibilities as assigned by management