Experiential Marketing Specialist

at  Columbia Safety and Supply

DESCRIPTION

The Columbia Safety & Supply family of companies focuses on client relationships that provide safety equipment, tools, and gear to businesses in 70+ countries around the globe. Since our start in 2005, we have grown into a family of seven brands and eight locations throughout North America!
The Experiential Marketing Specialist is responsible for creating and implementing marketing experiences that immerse and engage current and potential customers. This role involves planning, executing, and evaluating experiential marketing events, activations, and partnerships in a way that improves brand awareness and generates quantifiable incremental business.

SKILLS, KNOWLEDGE AND EXPERTISE

• Experience in marketing or event management
• Strong project management and organizational skills
• Excellent communication and interpersonal skills and ability to collaborate with cross-functional teams
• Ability to work under pressure and meet tight deadlines
• Knowledge of digital marketing platforms and trends
• Travel up to 15% of the time is required

ABOUT COLUMBIA SAFETY AND SUPPLY

The Columbia Safety & Supply family of companies is a group of global industrial distributors focusing on safety equipment, tools, and gear for at-height industries and commercial users. Our success is fueled by a tenacious team of 200, headquartered in the United States, with locations strategically placed in Missouri, Georgia, Texas, California, New York & Ontario.
We are a high-reaching group of industry professionals focusing our energies on staying ahead for the competitive markets we serve. We train our employees to be Gear ExpertsⓇ that provide solutions to industry experts, and we partner with some of the most recognized brands on the planet.
We are an INC Magazine Best Place to Work and an INC 500 company. We are seeking high performers with a drive for producing top-notch work with excellent attention to detail.

Our team has built an energetic and motivating work environment - we take pride in creating a workspace where you can succeed and have a good time while doing it. Our teammates enjoy perks like

• Growing group of companies with a stable work environment
• Health Insurance Benefit Options
• Paid Time Off
• Volunteer Paid Time Off
• Paid Bereavement
• Philanthropic opportunities in our communities
• A collaborative, high-performing team culture
• Consistent/set work hours, Monday-Friday, no weekends
• Valuable work that is critical to the success of the team
• Opportunities to have a voice in how things get done

Strong connections between teammates in our business allows dedication to our mission and supports each employee’s personal goals. Coupling internal development with the recruitment of external candidates means we always have the most talented and diverse team possible. We believe that combining diverse talents and backgrounds to create an inclusive and successful work community is the key to long-term success.
If you are looking to be part of a structured and motivated team where you are valued for the quality work you provide, our family of companies is the right group for you!
Learn more about our brands:
GME Supply is a global distributor of fall protection, lifting & rigging gear, safety equipment, niche electronics, and safety supplies for industrial clients in the markets of tower, oil and gas, wind generation, confined space, search & rescue, and more.
Columbia Safety is a industrial distribution company focused on regional and national clients in industries like general contracting, construction, steel, concrete, HVAC, etc.
SafetyLMS is a training company focused on the education and safety of those working at height. The SLMS portfolio boasts a flexible calendar and long-standing industry trainers for exceptional in-person, on-site, online, and white paper training offerings. We work with clients to develop a program that meets the needs of our clients and industry demands.
GME Wireline focuses on the fiber cabling and connections aspect of working at height- including those working on cell phone towers, local municipalities, etc. This portfolio brand is a long-standing provider for the niche demands of the underground and leave behind pieces of the at-height industries that keep us connected.
Gearcor teammates are providing customized workwear and safety clothing connections to the at-height industries we serve. Providing Arc-flash and FR-rated apparel, footwear programs, and custom logo workwear. This team provides specialized options that keep clients safe while adding value through client branding - keeping their employees recognizable as industry leaders in their fields. Specifically, this team focuses its expertise on serving global wind energy clients and their niche demands.
Team1 is a group of experts traveling North America providing professional rescue and safety training. This group continually earns the honor of being the preferred and primary trainer for industry-leading Wind Energy clients throughout Canada. These experts are focused on expansion in order to become this same quality resource for similar markets in the US.
We train our employees to be experts that provide solutions to industry experts, and we partner with some of the most recognized brands on the planet.
Applications are being taken exclusively online for this role, we look forward to learning about the ways that we may work together and how your talents will contribute to the vision of our organization!
Job descriptions are not intended to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for a job. Duties, responsibilities, and activities may change at any time with or without notice

• Obtain quotes for services for booth build, production, branding, swag, merchandise, etc
• Develop trade show and event plans based on historical data and trends from other high-performing companies
• Ensure that each event is executed with branding and coordination with 3rd party vendors
• Analyze best practices and industry trends of other high-performing companies for insights and recommendations on continuous improvement
• Create opportunities to gather, capture and validate new business leads through each event
• Assist in conducting research to analyze the competitive landscape, market trends, and customer behavior, preparing reports by collecting, summarizing, and analyzing data
• Maintain an inventory and directory of company store business development support giveaways, coordinating new material creation as needed
• Manage the experiential marketing budget and allocate resources effectively
• Use digital platforms and social media to extend the reach and impact of campaigns