Field Brand Presentation Manager, Wholesale

at  New Balance

WHO WE ARE:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

We are looking for a dynamic Field Brand Presentation Manager to lead and execute our brand’s in-store visual merchandising strategy across multiple retail locations across EMEA.
In this role you will be responsible for ensuring our brand is consistently represented in our physical store fronts, leading all aspects of store displays, fixtures, product presentations and merchandising standards. In addition to this, the Field Brand Presentation Manager will also be providing guidance and training to store teams.
The ideal candidate will possess extensive knowledge of in-store retail environments and brand presentation across multiple regions.

MAJOR ACCOUNTABILITIES:

• Implement and manage the brand presentation guidelines across our network of wholesale accounts, ensuring that visual displays, signage and overall store layout align with the brand’s global standards and requirements.
• Establish the appropriate local network of field teams with internal and external partners to support the execution of the EMEA-wide program.
• Work closely with the store retail teams to maintain in store product displays and fixtures, ensuring that products are presented in an appealing and consumer focused manner that enhances the consumer experience and drives conversion.
• Provide training to Store teams on brand presentation techniques, visual merchandising best practices and how to maintain consistency with brand guidelines. Ensure staff is equipped to implement accordingly.
• Work in partnership with marketing, retail operations, merchandising teams to ensure that in-store brand presentation aligns with broader brand and company objectives. Offer constructive feedback and recommendations to both internal and store teams to refine future merchandising approaches and strategies.
• Act as a resource to troubleshoot brand presentation challenges across various store environments, adapting global guidelines to meet regional or market instore specific needs while maintaining brand consistency.
• Monitor the impact of visual merchandising efforts on store performance, using sales data and customer feedback to assess the effectiveness of the presentation. Provide regular reports on brand presentation performance linked to models and sales.

REQUIREMENTS FOR SUCCESS:

• Bachelor’s degree in visual Merchandising, Retail Management, Design or related field is preferred.
• Relevant number of years of Experience in Visual Merchandising, brand presentation or retail operations. Experience in managing field-based roles or overseeing multiple retail locations would be preferred.
• Strong experience in implementing and maintaining visual merchandising standards across multiple retail stores. Consistent track record of maintaining a cohesive brand image and presence while adapting to different store environments.
• Excellent project management skills, with a demonstrated ability to handle multiple store projects simultaneously. Direct experience with managing multiple projects, timelines and deliverables with cross functional teams.
• Excellent project management and organization skills with impeccable attention to detail.
• Strong communication skills with the ability to work with a variety of internal teams, store managers and retail staff. Experience in training and coaching teams on brand presentation.
• A strong ability to think strategically to craft visually compelling designs and narratives that align with brand and business objectives. Ability to balance creative execution with practical retail considerations.
• Ability to quickly identify and resolve brand presentation challenges in a fast past environment.
• Ability to travel up to 30%

Please refer the Job description for details