Field Marketing Director - UK&I

at  Ping Identity

ABOUT PING IDENTITY:

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it’s not just something we provide our customers. It’s something that inspires our company. People don’t come here to join a culture that’s built on digital freedom. They come to cultivate it.
Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear.
While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work.
We’re headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we’re changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management.

REQUIRED SKILLS:

• Seasoned experience in UK&I Field Marketing roles within enterprise-focused software and/or SaaS organisations
• Hands-on marketing experience in driving and executing successful marketing programs
• Skilled in leading creative, compelling, regionalised integrated marketing campaigns that generate demand and drive measurable results
• Demonstrated ability to organise, prioritise, and multitask under tight deadlines
• Knowledge of current digital marketing technologies and techniques
• Working knowledge of SFDC and Marketo
• Great relationship building, thought leadership and negotiation skills
• Ability to mentor and develop early career talent
• Strong analytical and problem-solving skills
• Strong initiative and ability to work independently or collaboratively

PING IS THE COLLECTIVE SUM OF ALL OUR INDIVIDUAL EXPERIENCES, BACKGROUNDS AND INFLUENCES AND WE PRIDE OURSELVES IN GROWING AND LEARNING TOGETHER. WE ARE COMMITTED TO BUILDING AN INCLUSIVE AND DIVERSE ENVIRONMENT WHERE EVERYONE’S INDIVIDUALITY IS RESPECTED AND EVERYONE HAS AN IDENTITY. IN RECRUITING FOR NEW COLLEAGUES, WE WELCOME THE UNIQUE CONTRIBUTIONS YOU CAN BRING AND ENCOURAGE YOU TO BE YOUR BEST SELF.

We are an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law

THE ROLE:

Ping Identity is looking for a proactive Field Marketing Director to join the UK&I region, the most developed market for Ping Identity in EMEA.
This role is responsible for defining the local GTM strategy, executing marketing programs to develop new prospects, improving customer retention and supporting partner marketing engagement in the UK&I market.
This candidate will have a clear strategic vision for their current region, possessing a decisive and creative approach to Go To Market execution, and an ability to create an open, communicative, proactive and positive working relationship with stakeholders and the UK&I leadership team.
This innovative and forward-thinking professional will partner closely with the UK&I sales organisation and work with pan-EMEA teams to implement strategic go-to-market plans, focusing on multi-touch campaigns and contributing to the overall strategy.

RESPONSIBILITIES:

• Lead and develop the strategic approach required for success in UK&I
• Drive and report on the UK&I pipeline alongside Sales and Channel Leaders, and align with the UK&I SDR’s for effective and efficient follow through on campaigns to pipeline
• Work with internal parties and third-party vendors to develop the Go To Market vision
• Develop the UK&I plan with a clear focus on measurable success
• Review, refine and develop the GTM tactics on a regular basis to ensure continued engagement and penetration into named strategic accounts
• Create and execute vertical, enterprise-grade GTM plans for Major Account Executives
• Provide articulate feedback on the campaigns, analysis of success and next steps
• Participate to the quarterly QBRs reporting on successes and outlining future strategies and tactics
• Responsible for procurement processes, auditing and accountability for budget spend and management
• Approximately 30% travel, mostly within the UK&I region but some within Europe or US