Field Marketing Manager (12month Fixed term Contract)

at  Diligent Corporation

ABOUT US

Diligent is the global leader in modern governance, providing SaaS solutions across governance, risk, compliance, audit and ESG. Empowering more than 1 million users and 700,000 board members and leaders with a holistic view of their organization’s GRC practices so they can make better decisions, faster. No matter the challenge.
At Diligent, you are an agent of positive change. You are joining a team of passionate, smart, creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place. Be a part of a global community on a mission to make a real impact.
Learn more at diligent.com.
Position Overview: (12 month Fixed term Contract)
The Field Marketing Manager is responsible for the coordination and execution of the company’s marketing strategies in our Uk/I region. They have a high technical aptitude and are interested in building and operating infrastructure for leads, reporting and analytics. The individual will work closely with colleagues across Product Marketing, Digital Marketing and Sales Development to build coordinated, optimized, integrated campaigns to drive pipeline growth that is in lock step with GTM priorities across the Uk/I commercial organization. They will generate inbound traffic through the optimization of the company websites and digital campaigns, events, content marketing, SEO and SEM. Executing processes using Marketo and Salesforce to fuel innovative and effective marketing campaigns.

REQUIRED EXPERIENCE/SKILLS:

• Experience across digital marketing responsibilities (SEO, SEM, ABM strategies and best practices)
• Experience utilizing modern platforms across the MarTech stack including Marketing Automation (eg Marketo) and Salesforce.com
• Experience building ABM strategies and campaigns
• A team player who loves to collaborate with cross-functional and regional teams
• Excellent communication skills, both written and verbal
• Ability to analyse data and use as the basis to make data led decisions
• Exceptional project management skills
• 3+ years experience required.

• Build pipeline across new logos and expansion of existing accounts, including generating marketing-qualified leads, by building connected customer journeys through the buying cycle via multi-channel online and offline programs
• Optimize and nurture lead performance via marketing automation, lead nurturing and ABM processes
• Establish closed-loop analytics and work closely with Marketing, Sales and Customer Success teams to understand how our marketing activity drives conversions and delivers value to our clients.
• Lead campaign reporting to analyze performance and optimize as necessary
• Establish, maintain and optimize scalable processes that ensure best practices in campaign and lead management, e.g., paid media performance, analyzing landing page and email best practices
• Work in partnership with our Digital team to build and track SEO and SEM campaigns, developing content and campaigns based on keyword research
• Track campaign ROI and influence the allocation of marketing spend based on past performance