Field Marketing Manager, EMEA

at  Zero Networks

Zero Networks, a cutting-edge network and identity security solutions provider, is at an exciting time in its history and is growing fast! We are seeking a Field Marketing Manager, EMEA to plan and execute field marketing campaigns & activity in close collaboration with sales and channel stakeholders and as informed by the overall marketing strategy and demand generation goals of the business. If you are a passionate marketing professional with a penchant for field marketing in the cybersecurity industry, we invite you to join our team. Together, we can shape the future of network and identity security.

Requirements:

• bachelor’s degree in marketing, business, or a related field.
• 3-5 years of proven experience in field marketing program execution - preferably in the cybersecurity industry.
• Excellent written and verbal communication skills.
• Proficiency in CRM (ideally SFDC) and MAP (ideally HubSpot)
• Strong project management skills, attention to detail and the ability to coordinate cross-functionally.
• Commitment to innovation, integrity, and excellence.

Responsibilities:

• Strategize, plan, and coordinate major company events (e.g. industry trade shows, hosted field events, and partnered events) to include venue selection, contract negotiation, speakers, sponsors, invitees, swag and logistics.
• Responsible for the entire event from promotion, attendance, to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up.
• Track lead flow to ensure the appropriate Sales, Channel or SDR resources are following up with event attendees and campaign responders in a timely manner.
• Manage budget development and setting of ROI targets for each event.
• Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured.
• Collaborate with marketing team to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams.
• Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing).

• Strategize, plan, and coordinate major company events (e.g. industry trade shows, hosted field events, and partnered events) to include venue selection, contract negotiation, speakers, sponsors, invitees, swag and logistics.
• Responsible for the entire event from promotion, attendance, to follow-up with lead-pipeline capture. Work closely with the sales and sales development teams on pre-event communications and event lead follow-up.
• Track lead flow to ensure the appropriate Sales, Channel or SDR resources are following up with event attendees and campaign responders in a timely manner.
• Manage budget development and setting of ROI targets for each event.
• Solicit internal and external feedback and manage post-event program evaluations to ensure learnings, results, ROI, and areas for improvement are effectively captured.
• Collaborate with marketing team to develop and implement an integrated strategy that combines email marketing, paid media, direct mail, and other field marketing channels you see fit, such as account-based and product and partner marketing teams.
• Track results of all campaign activity and making recommendations for future activity (KPI’s, budgets/financial returns, ROI, planning, sizing)