Field Marketing Manager

at  Kooth USA

ABOUT US!

At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We’re not just a service; we’re a culture of care committed to inclusivity, innovation, and impact.
Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships, we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time.

WHAT YOU WILL DO.

The Field Marketing Manager is responsible for leading a team of Community Engagement Leads, ensuring the successful execution of community outreach initiatives. You will develop cohesive and scalable engagement strategies, ensuring alignment with the broader brand and commercial objectives. As a Field Manager, youll play a key role in managing local outreach efforts, overseeing community presentations, and collaborating with cross-functional teams to drive brand awareness and service adoption across targeted regions.

MAIN RESPONSIBILITIES:

• Lead, mentor, and manage a team of Community Engagement Leads, guiding them in executing outreach activities effectively.
• Develop and implement scalable community engagement strategies that align with brand, marketing, and commercial goals.
• Coordinate and oversee community outreach events, ensuring consistency in messaging and quality of engagement across regions.
• Serve as a primary point of contact between Community Engagement Leads and internal teams (Marketing, Partnerships, Account Management) to ensure all activities are aligned with broader company objectives.
• Regularly analyze outreach data and provide insights on the performance of community efforts, refining strategies as needed to meet regional and company-wide goals.
• Ensure that the team maintains strong connections with local schools, community organizations, and other stakeholders.
• Provide ongoing feedback, training, and support to Community Engagement Leads, fostering a collaborative and high-performance culture.
• Stay informed on regional market dynamics and community needs to adjust strategies and ensure relevance and effectiveness.