Field Marketing Specialist - Consumer Collecting

at  Red Bull

COMPANY DESCRIPTION

The Field Marketing Specialist (FMS) is responsible for aiding in the planning and execution of Red Bull’s field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand, reporting into the Field Marketing Manager (FMM) Major responsibilities will include directly managing a group of Student Marketeers (SMs) in product sampling and seeding on campus, and across key occasions in order to grow the user base and drive trial. In addition to SM management, the FMS will support & execute of owned (Red Bull titled/branded) events and supported events, while fostering new and existing partnerships that resonate with a local consumer. The FMS will also support the Event Vehicle program within the region, alongside the FMM. Overall, the FMS will drive awareness and consumption of Red Bull, and deliver an outstanding Red Bull experience to consumers through every event/activation in the field.

ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

Expertly manage a group of Student Marketeers to enable excellence in their performance through year
Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field resulting in positive impression and experience for the consumer
Develop a strong business plan that pays into the business, developing brand love and reach
Support all programming across the regional field marketing team, including Consumer Collecting and collegiate marketing initiatives
Day to day operations and logistics, including regional warehouses, product and inventory management, fleet management
Effective budget management and forecasting for Consumer Collecting, regional events, activations and travel

QUALIFICATIONS

2+ years of event marketing experience.
Proven background in negotiation, partnerships, and budget management.
Excellent understanding of sports and culture landscape within the region, involvement in both with relevant existing network.
Strong written, presentation and verbal skills with an attention to detail.
Strong analytical and strategic skills.
Strong leadership, initiative and communications skills.
Ability to meet strict and demanding deadlines.
Strong prioritization and organization skills, solutions based.
Proficiency in MS Office (Excel, Word, PowerPoint).
Ability to lift 25lbs.
Valid full Driver’s License.

Please refer the Job description for details