Field Marketing Specialist, North Central, Nigeria

at  Red Bull

The Field Marketing Specialist (FMS) supports the (Senior) Field Marketing Manager (FMM) in making Red Bull #1 in their region. This is done by building the local face of Red Bull in their field in the most relevant way and in line with the global and national strategies and priorities: they gather key local insights by building strong networks with specific communities & playgrounds including key (social) opinion-leaders. They give strategic input in project groups relevant to their region/focus area to create and implement innovative marketing initiatives encompassing local needs and specificities in the four pillars of the marketing mix (Consumer Collecting, Sports, Culture and Communications) and leveraging On Premise and Off Premise. The Field Marketing Specialist is constantly out ‘in the field’ to make things happen and remain ‘on the pulse’, this is not an ‘office’ job.
RESPONSIBILITIES Areas that play to your strengths
All the responsibilities we’ll trust you with:
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ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE

• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring
• Ensure you have the right program set up, in the right areas to reach your target group, be flexible with resources so that we are always fishing where the fish are.
• Drive efficiencies in our programs, using program tools to ensure we are set up for success and have the right use of outsourcing to keep balance in your time and maintain premium execution.
• Support the local logistics system to ensure you have the right tools and management in place to support the local needs succeeding in premium appearance and tool management.
• Support the national operations team to manage product stock with discipline.
• Maintenance and management of program tools, POSM, cars and other branded items in a premium manner.3.1 Consumer Collecting Program
• Implement and uphold the national recruitment, on-boarding and training module for consistency.
• Source & hire with no compromise brand fit Student Marketeers, with the right skills & attitude towards all business priorities.
• Set every new hire up for success with a dedicated and consistent onboarding process.
• Train and lead Student Marketeers with an ‘empowerment’ approach so they take ownership of their own targets that impact the business and give opportunities for development to the ‘top’ shining stars.
• Lead and inspire the team by sharing the strategy and explaining how they fit into it, coaching on the job and inspiring them to focus on building brand and can love in their programs.
• Maintain a growth environment and coach Student Marketeers towards development.
• Lead a strong Team Leader program.
• Plan and conduct regular brainstorming, planning sessions, team building activities and navigations.
• Identify and nurture Shining Stars for the potential space-to-shine opportunity within the field as well as the rest of the organization (national and global).
• Work cross-functionally with HR & Legal to manage administrative tasks related to team employment (legal, contracts, payroll, etc.).

Please refer the Job description for details