Field Marketing Specialist - Portland

at  Boochcraft

WHO WE ARE:

We are pioneering a Booch revolution, and our family is growing!
If you want to make waves in the innovative Kombucha category, we are seeking a high energy, and passionate people to represent BOOCHCRAFT. We are a rapidly growing kombucha brewery and we provide significant opportunities for growth and development.
We would love to share with you our vision for the brand, our values, and how you can help us make an impact.

• Act as a valued brand resource and advocate for Boochcraft and Mood.
• Maintain awareness of best practices, trends, and brand standards.
• Implement brand and trade marketing strategies in the market.
• Develop and engage in on-premise (bar/restaurant/taproom) activations in assigned target accounts.
• Organize and execute sampling events in local off premise retail, grocery, and community engagement events.
• Execute events as assigned by manager.
• Deliver engaging brand and category educational presentations for trade and consumers.
• Ensures POS and promotional collateral is up-to-date and visible in accounts.
• Maintain standards across products and POS, making real time adjustments as needed.
• Gather real-time photo and video content to share with the social media team.
• Create and maintain relationships with key market stakeholders, including local trade community, influencers and partners.
• Provide positive and memorable experiences for consumers.
• Leverage social media and other tools to promote sales within community and designated territory.
• Participate in debriefs with team to effectively decipher strengths and opportunities for events, POS and activations.
• Complete quantitative and qualitative reports as needed, including competitive brand observations.
• Adheres to T&E and activation budgets.
• Increase brand awareness by partnering with sales team to activate assigned accounts.
• Capture event execution in appropriate reporting tool.
• Field based position spending 4.5 days/week activating the market, 0.5 days administrative and/or event sourcing.
• Audit 3rd party agency personnel in the field as directed by manager.
• Nontraditional working hours, Typical schedule could be Thursday – Monday Noon to 8pm, Work schedule follows consumer shopping and event trends, some overtime to be expected.
• Achieve assigned goals.
• Priorities adjusted by manager.
• Report to VP of Sales.