Field Marketing Specialist - South East, Nigeria

at  Red Bull

JOB DESCRIPTION/REQUIREMENTS

The Field Marketing Specialist (FMS) supports the FMM in making Red Bull #1 regionally by building its local presence in line with global/national strategies. They gather local insights by networking with key communities and opinion leaders, providing strategic input for regional marketing initiatives. These initiatives cover the four marketing pillars (Consumer Collecting, Sports, Culture, and Communications) and leverage both On and Off Premise channels. The FMS is primarily field-based, constantly “on the pulse” and executing initiatives, this is not an ‘office’ job.

#ORGANIZATIONAL CAPABILITIES & EFFICIENCY:

Embody Red Bull values. Implement effective programs to reach the target group, adapting resources as needed. Drive program efficiencies using tools and strategic outsourcing. Maintain the local logistics system for premium appearance and tool management. Support product stock management. Maintain program tools, POSM, cars, and branded items. Implement standardized Student Marketeer recruitment, onboarding, and training. Empower Student Marketeers with strategic guidance and coaching. Foster growth through coaching, brainstorming, and planning. Nurture talent for organizational advancement. Collaborate with HR/Legal on employment administration. Maintain efficient warehousing and infrastructure. Manage the regional budget with accountability. Identify cost-saving opportunities. Handle expenses and administration. Seek beneficial partnerships. Outsource local media and coordinate event logistics.

YOUR AREAS OF KNOWLEDGE AND EXPERTISE THAT MATTER MOST FOR THIS ROLE:

• 2-3 years marketing experience (preferably sports/events/culture/field) with initial team leadership and sales experience.
• Strategic, proactive, results-oriented, with a strong “can-do” attitude and attention to detail.
• Excellent communication and networking skills, including presenting and training.
• team leadership, motivation, and team-building skills.
• Analytical, planning, budgetary, and project management skills, combined with creativity and a track record of implementing ideas.
• Understands the South East landscape beyond the obvious
• Posses or have access to quality network of key stakeholders in the region.
• Education requirement - University Degree
• Language requirement - English (Verbal & Written)