Finance Insights Manager - MSE

at  British American Tobacco

EXPERIENCE REQUIRED

• Finance professional or MBA or equivalent experience with extensive experience within an FMCG organization or in Consulting;
• Should have already performed role of management and/or financial accountant or finance business partner;
• Effective verbal and written communication skills.
• Experience managing people/Collaborator management

TECHNICAL / FUNCTIONAL / LEADERSHIP SKILLS REQUIRED

• Solid commercial approach, and understanding of all functions within a FMCG company;
• Knowledge and understanding of marketing principles and strategy, and market dynamics;
• Provider of financial insights regarding the impact of marketing strategies;
• Experience in setting and tracking of financial and marketing key performance indicators ideally with focus on digital channel
• Experience of company planning process;
• Hands-on approach.
• Strong management and interpersonal skills;
• Proactive, persuasive, and creative by challenging existing, and introducing new ideas;
• Able to work with all levels of staff, both internal and external;
• Ability to manage under pressure and cope with a changing environment;

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.
We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential

• Ensure data readiness for MSE implementation in WE:
• Data source availability & mapping (spend data per touchpoint);
• Data acquisition and enrichment (Distribution, Sales value);
• Data validation & compatibility for the model.
• Identify other performance drivers:
• Internal driver insights (Promo, NPIs, Pricing)
• External driver insights (Macro, Competitors)
• Ensure MSE modelling fit for purpose for WE (localize Global MSE Model to )
• Link MSE modelling to Business questions (objectives of touchpoints/campaigns)
• Formulate relevant important metrics for each touchpoint
• Lead analysis of the insights generated by the model with key collaborators;
• Drive preparation and presentation of touchpoint efficiency results of analyses to senior partners;
• Ensure regular model update & important metric tracking;
• Drive implementation of MSE into BAU Prioritization
• Ensure the full consensus of the MSE methodology from the organization;