Finimize - Growth Marketing Designer

at  abrdn

Job Description
Finimize empowers retail investors by equipping them with information to make their own informed investment decisions, without any jargon, in less than 15 minutes a day. Finimize has over one million subscribers to its daily newsletter, and they’ve built a passionate global community around making investing accessible and digestible to clients.
At abrdn, we’re futurists, enabling our clients to be better investors. So it’s great to be working with Finimize, who share this vision of empowering investors through information.
About the Department
Your role will operate within the Growth team at Finimize, where we are dedicated to driving subscriber acquisition, engagement, and retention through cutting-edge marketing strategies and creative executions. Our Growth Marketing team is at the forefront of delivering impactful digital campaigns that resonate with our audience and drive measurable results.
About the Role
We are on the hunt for a Growth Marketing Designer to join the Growth team at Finimize. In this high-impact role, you will own the design direction and execution that brings Finimize marketing to life across digital ads, email, push notifications, in-app content, web landing pages, and all other digital touchpoints.
As an empathetic designer, you’ll tap into breaking trends and sentiment to deliver bold, impactful creative that meets both brand and performance goals, directly driving subscriber acquisition, engagement, and retention.
Key Responsibilities

Creative Design & Execution:

• Design high-quality and compelling performance and growth marketing assets across social ads, email, display, website, landing pages, and other touchpoints to attract, engage, and retain new subscribers.
• Own the Growth Marketing design direction and output, synthesizing audience insights and current trends into creative strategies that deliver high-quality assets that convert audiences into subscribers.

Testing & Optimisation:

• Test and optimise concepts to identify winning emotional triggers across different audiences and funnel stages, building authenticity, authority, and brand love.
• Ideate, conceptualise, design, and execute creatives, including static, graphic, and motion assets across lo-fi, polished, and UGC deliverables.

Brand Identity & Collaboration:

• Translate and reinforce brand identity, personality, and tone of voice into engaging and performance-driving marketing collateral.
• Collaborate with Growth Marketing, Product, Design, and Content teams to leverage insights and data-driven approaches to designing assets and campaigns that acquire, engage, and retain subscribers.

Innovation & Trend Awareness:

• Keep your finger on the pulse of design trends, injecting innovation and freshness into marketing collateral that breaks moulds and delivers industry-leading creative executions.
• Continuously seek out opportunities to challenge, improve, and refine our design process.

About the Candidate
Please note that you will need to include your portfolio at the point of application.

The ideal candidate will possess the following:

• Performance marketing, growth marketing, or UA creative marketing design experience essential for a high-growth scale-up.
• Proven track record of delivering performance-focused creative across Instagram, Google, TikTok, display, Email, In-App, UGC, and emerging ad platforms.
• Strong storytelling skills with the ability to get to the heart of a creative idea.
• Mastery of Figma and Adobe Creative Cloud, with some experience in Webflow preferred.
• Ability to demonstrate an original and artistic creative flair, with an exceptional eye for detail.
• Experience creating beautiful and highly converting landing pages.

Inclusivity Statement
Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So, if you think you have what it takes but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.
Disability Confident Employer
We are proud to be a Disability Confident Committed employer. Therefore, if you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire, and one of our team will reach out to support you through your application process.
We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist

Please refer the Job description for details