Finimize - Growth Marketing Designer

at  ABRDN PLC

JOB DESCRIPTION

Finimize empowers retail investors by equipping them with information to make their own informed investment decisions, without any jargon, in less than 15 minutes a day. Finimize has over one million subscribers to its daily newsletter, and they’ve built a passionate global community around making investing accessible and digestible to clients.
At abrdn, we’re futurists, enabling our clients to be better investors. So it’s great to be working with Finimize, who share this vision of empowering investors through information.

INCLUSIVITY STATEMENT

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So, if you think you have what it takes but don’t necessarily meet every single point on the job description, please still get in touch. We’d love to have a chat and see if you could be a great fit.

IF YOU NEED ASSISTANCE OR AN ADJUSTMENT DUE TO A DISABILITY PLEASE LET US KNOW AS PART OF YOUR APPLICATION AND WE WILL ASSIST.

Job ID R0072026

ABOUT THE ROLE

We are on the hunt for a Growth Marketing Designer to join the Growth team at Finimize. In this high-impact role, you will own the design direction and execution that brings Finimize marketing to life across digital ads, email, push notifications, in-app content, web landing pages, and all other digital touchpoints.
As an empathetic designer, you’ll tap into breaking trends and sentiment to deliver bold, impactful creative that meets both brand and performance goals, directly driving subscriber acquisition, engagement, and retention.

KEY RESPONSIBILITIES

Creative Design & Execution:

• Design high-quality and compelling performance and growth marketing assets across social ads, email, display, website, landing pages, and other touchpoints to attract, engage, and retain new subscribers.
• Own the Growth Marketing design direction and output, synthesizing audience insights and current trends into creative strategies that deliver high-quality assets that convert audiences into subscribers.

Testing & Optimisation:

• Test and optimise concepts to identify winning emotional triggers across different audiences and funnel stages, building authenticity, authority, and brand love.
• Ideate, conceptualise, design, and execute creatives, including static, graphic, and motion assets across lo-fi, polished, and UGC deliverables.

Brand Identity & Collaboration:

• Translate and reinforce brand identity, personality, and tone of voice into engaging and performance-driving marketing collateral.
• Collaborate with Growth Marketing, Product, Design, and Content teams to leverage insights and data-driven approaches to designing assets and campaigns that acquire, engage, and retain subscribers.

Innovation & Trend Awareness:

• Keep your finger on the pulse of design trends, injecting innovation and freshness into marketing collateral that breaks moulds and delivers industry-leading creative executions.
• Continuously seek out opportunities to challenge, improve, and refine our design process.