Franchise Lead EMEA

at  Abbott Laboratories

ABOUT ABBOTT

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

REQUIRED QUALIFICATIONS:

• At least 13+ years industry experience with ideally 10+ years of experience in in vitro Diagnostics marketing functions or similar.
• Proven strong marketing capabilities, toolkits and experience
• Proven knowledge of international product management, both up-stream - but more critically important - down-stream and commercially focused.
• At least 5+ years of proven team-leadership success, with strengths in both strategic and tactical team management
• Familiarity with infectious diseases and according clinical guidelines and decision pathways strongly preferred. Deep insights respiratory- and sexual transmitted diseases are considered an asset.
• High level of comfort interpreting and communicating complex technical information, including clinical concepts, statistics and outcomes
• High capacity for fast learning
• Servant leadership attitude and leads with impact
• Excellent interpersonal skills, negotiation and influencing skills
• Problem solving attitude; creative flexible, change embracing
• Cultural awareness and cross-country sensitivity
• Balanced mix of strategic and tactical focus
• Positive mindset and collaborative attitude to bring down barriers for goals
• Knows how to set up two–way communication and collaboration with regional marketing teams and with cross-functional teams in order to achieve business results
• Keen for new experience, responsibility and accountability
• Customer-oriented, autonomous and reliable work attitude
• Ability to travel 30% of the time (nationally and internationally)
• Customer engagement, 15% of the time
• Required background & expertise
• BA/BS in Marketing, Business, and/or Biological Science or related field, any higher qualification is considered as a strong asset.
• Proven ability to deliver goals in a fast-paced, matrixed organization
• Proven ability to effectively communicate & collaborate with all key stakeholders at higher and lower reporting levels
• IT/office Tools, use of core functional processes (e.g. Outlook, CRM software, SAP, Concur, Workday, WebEx or equivalent), Salesforce. Com and PowerBI knowledge is considered an asset
• Proficiency in spoken and written English, additional language skills are considered an asset
  Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
  Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

• Manage, lead, develop and monitor a team of EMEA Therapeutic Area Managers to drive Abbott´s Rapid Diagnostics business in EMEA
• Develop concepts & frameworks to capture and convey portfolio strategies, value proposition and tactics, and optimize portfolio mix for EMEA region and on local level.
• Develop portfolio strategy and positioning in collaboration with the Global Strategic Marketing team, adapted to the EMEA region and transform strategy to commercial success.
• Improve portfolio reasons to believe, and to integrate these into strategy, tactics and actions: work in project and transversal mode with the sales, medical & scientific affairs, market access, customer service, finance, logistics and Global & European marketing teams
• Develop internal and external agencies ecosystems and work styles with the global and EMEA team to transform the value propositions into customer focused messaging and according assets. Supervise development, adaption and tailoring of marketing communication assets and narrative as a foundation for sales and marketing campaigns.
• Develop business case concepts and frameworks to be used by Therapeutic Area Manager- and other EMEA teams
• Develop working mechanisms and tools to partner with global and regional training teams.
• Closely collaborate with regional commercial leadership and commercial excellence functions to plan and execute commercial effectiveness
• Represent EMEA portfolio strategies on a global and executive level
• Guide regional commercial and marketing teams to create commercial- and brand plans in alignment with global Marketing Plans and Strategic Pillars.
• Plan and execute market analysis and surveys in collaboration with Global Market Insights functions; use knowledge to improve portfolio strategy and value propositions.
• Develop tools to gain customer and competitor insights and improve portfolio value and positioning in collaboration with the market insights team. Actively propose corrective actions to improve business outcomes.
• Supervise KOL, association and strategic account engagement and focus group strategy
• Show high level of business acumen, define and track actionable business metrics and actively propose actions to maximize the impact of the portfolio. Identify opportunities and risks early to adjust commercial activities proactively.
• Act as consulting portfolio subject matter expert to define pricing strategies and pricing models
• Collaborate with Global Strategic Marketing in up-stream product development and design phases to match future product to EMEA market needs.
• Partner with Launch Excellence Lead and chaperone EMEA product launches and provide product positioning, strategy and launch assets during pre- & post launch window.
• Collaborate with regional and global cross-functional teams to build and improve relationship with clinical experts and opinion leaders
• Act as key stakeholder for long-term portfolio and business planning
• Customer Centricity: gain and use deep understanding of perceived portfolio values, clinical pathways and funding streams. Collaborate with global Customer Centricity Steward to integrate goals and metrics.
• Participation to ad-hoc special projects (regional / global)