Fundraising Campaign Writer

at  Centre for Eye Research Australia CERA

• Full time, ongoing role
• Salary commensurate with experience: Professional Level 6 $94,693 - $102,502 plus super
• Hybrid WFH/Office model and generous salary packaging options available

YOUR SKILLS AND EXPERIENCE

• Tertiary qualification in Strategic Communication, Creative Writing, Journalism, Content Marketing or a related field, or equivalent experience in a similar role
• Exceptional writing skills with the ability to craft compelling narratives to drive donor support
• Strong understanding of fundraising strategies and methods across multiple channels, with a focus on leveraging technology to engage and retain donors
• Proven hands-on experience in designing and executing fundraising campaigns across various platforms including direct mail, paid digital, and organic digital media
• Excellent interpersonal skills with the ability to engage effectively with diverse audiences, maintaining professionalism, confidence, and discretion when handling sensitive information
• Highly organised with exceptional time management skills, capable of managing multiple projects simultaneously and meeting deadlines
• Outstanding written and verbal communication skills, with an eye for detail
• Experience with electronic direct mail platforms (e.g., Campaign Monitor) and content management systems (e.g., WordPress)
• A commitment to working collaboratively with others and fostering a supportive team environment.
  All offers of employment are subject to a satisfactory Criminal History Check.

The Fundraising Campaign Writer will write and develop CERA stories across both print and digital channels with the goal of inspiring audiences to donate in support our research. They will interview people living with eye disease and vision loss, our scientists and doctors who are studying these conditions, and articulate their stories in rousing fundraising appeals.

This is a hands-on, creative role that is responsible for creating and delivering compelling direct marketing content - including working with external graphic designers, photographers and videographers - that aligns with our organisational voice:

• Development, writing, and implementation of CERA’s four fundraising appeals, including direct mail campaigns and digital campaigns
• Working closely with internal teams and external providers, to ensure seamless campaign execution to acquire, retain, and engage supporters
• Monitoring campaign performance, generate insightful feedback, and identify areas for improvement to enhance future fundraising activities
• Overseeing the creation of Visionary, CERA’s biannual supporter magazine, from writing, editing to working with freelancers and agencies to develop content
• Writing and developing biannual consumer EDMs
• Representing CERA at fundraising events and public engagements to strengthen relationships with donors.