FUNKIN - Brand Manager

at  AG Barr

FUNKIN COCKTAILS ARE LOOKING FOR AN EXPERIENCED BRAND MARKETER WITH 3-5 YEARS APPLIED BRAND MANAGEMENT EXPERIENCE WITH DEPTH AND BREADTH ACROSS THE KEY PILLARS OF; INNOVATION; BRAND ACTIVATION; COMMUNICATIONS; COMMERCIAL; EQUITY; STRATEGY.

Your responsibilities will include…

• Support the development of the cocktail category vision: analyse market data and market share (Nielsen, Kantar, CGA, customer data etc), build recommendations for strategic projects.
• Draw insights from analysis of the data to take the ‘what’ to ‘so what’ and build best in class category partnerships with customers
• Commission and analyse consumer health data (Kantar) at key periods during the year
• Be a key part of the strategic brand planning team, during the annual process. Responsible for customer and consumer insights and analysis and the resulting development of category driven story to support our key projects.
• Support the timely reporting of the marketing budget monthly
• Own the concept, briefing and packaging development, to launch of all range extension NPD, EPD and ‘core’ projects
• Manage design agencies, to ensure delivery of key projects on time and budget and to meet preset objectives.
• Robust post launch/campaign analysis of all marketing activities vs preset objectives with clear learning recommendations for future brand strategy.
• Actively manage tail products in the FUNKIN range
• Lead brand photography and consistency through brand guidelines
• Lead brand sampling efforts
• Lead the brand health scorecard tracking with clear analysis, insight and recommendations to improve.
• Act as consumer champion and brand guardian
• Continuously looking for ways to bring the outside in to ensure the brands continued success
• Day to day ad hoc tasks involved in the running of the brand.

LOCATION: CAMDEN - FULL-TIME ROLE 37.5HRS

FUNKIN COCKTAILS is an award-winning cocktail brand, founded in 1999, and part of the AG Barr Group. With FUNKIN, you will be joining a fast-growing FMCG business, leading the pack in the on and off trade as the UK’s number one cocktail brand.
Our purpose is to make ordinary moments extraordinary. We will do this by being the greatest cocktail company for generations to come with cocktails available any time anywhere. With this in mind, FUNKIN COCKTAILS is now a certified B CORP and uses business as a force for good - a true commitment to our people, environment and community.
A role at FUNKIN will give you the opportunity to progress your career, in one of the most innovative and exciting companies in the drinks industry.
There’s never been a better time to join us!

Your responsibilities will include…

• Support the development of the cocktail category vision: analyse market data and market share (Nielsen, Kantar, CGA, customer data etc), build recommendations for strategic projects.
• Draw insights from analysis of the data to take the ‘what’ to ‘so what’ and build best in class category partnerships with customers
• Commission and analyse consumer health data (Kantar) at key periods during the year
• Be a key part of the strategic brand planning team, during the annual process. Responsible for customer and consumer insights and analysis and the resulting development of category driven story to support our key projects.
• Support the timely reporting of the marketing budget monthly
• Own the concept, briefing and packaging development, to launch of all range extension NPD, EPD and ‘core’ projects
• Manage design agencies, to ensure delivery of key projects on time and budget and to meet preset objectives.
• Robust post launch/campaign analysis of all marketing activities vs preset objectives with clear learning recommendations for future brand strategy.
• Actively manage tail products in the FUNKIN range
• Lead brand photography and consistency through brand guidelines
• Lead brand sampling efforts
• Lead the brand health scorecard tracking with clear analysis, insight and recommendations to improve.
• Act as consumer champion and brand guardian
• Continuously looking for ways to bring the outside in to ensure the brands continued success
• Day to day ad hoc tasks involved in the running of the brand