GEAD-204 Communications Counsellor

at  Dawson College

As a public-sector institution, Dawson College offers its employees generous working conditions and benefits, as well as an opportunity to contribute to our society’s future. Dawson is located in downtown Montreal, near the Atwater metro (green line) and several bus lines serve the College. If you prefer cycling, there’s also a bike path to the College. Employee benefits include:

• A defined benefit pension plan
• Health and dental insurance*
• 13 public holidays and possibility of summer hours
• Up to four weeks of vacation*
• Sick days*
• Access to courses given at the College
• Professional development opportunities
• In accordance with the Collective Agreement for Fédération du personnel professionnel des collèges (FPPC)

Nature of the Work:
The Communications Counsellor works as part of a communications team to design and realize traditional and digital communications strategies to support the College’s institutional directions, ensuring students, staff, parents, partners and other clienteles as well as the general public, are kept informed using various channels of communication.
Specifically, the Communications Counsellor is involved in developing targeted web content and implementing communication tools and platforms to enhance web presence and effectively advance the College’s objectives, as well as to support the Communications Office’s other activities.
Responsibilities:
The Communications Advisor (Digital Media) assumes responsibility for leading and/or supporting activities carried out by the Communications Office in light of the College’s strategic directions and goals.

Web-related Duties

• Set priorities for web development in consultation with the Coordinator of the Communications Office, senior management, Academic Administration and Information Systems and Technology (IST) in accordance with College priorities as outlined in the Strategic Plan.
• Develop social media strategies, implementation practices and sustained targeted messaging for the various College platforms, including paid digital advertising campaigns
• Create, source and update content for digital platforms including social media and the website
• Ensure all forms of digital media adhere to branding guidelines; advise community on accepted uses of branding
• Work cross-departmentally to lead digital projects, establishing priorities, timelines and facilitating execution
• Explore emerging digital platforms and tools in consultation with the Webgroup/IST, assessing suitability and feasibility
• Manage content that appears on College digital signage; oversee departmental content and train representatives
• Facilitate graphic design, videography and photography projects with external freelancers
• Develop digital media communications plans for various initiatives to ensure awareness and engagement
• Participate in the production of promotional materials for campaigns, recruitment, events and more
• Conduct training sessions and create tutorials to help users of website’s content management system manage their own pages
• Conduct continuous quality assurance reviews of existing web content on website
• Meet periodically with program coordinators, academic department chairs and service units to advise on best web practices and tools to improve their web presence on the Dawson website
• Work with Information Systems and Technology (IST), specifically the Webgroup to monitor functionality and navigation optimization throughout the website

General Communications and Major Events

• Assist, as necessary, in the planning and organization of the College’s major events
• Ensure timeliness and accuracy of information that is presented on all platforms and materials
• Use College resources for translation of short texts from English to French and vice-versa for website, communiqués, speeches, institutional communications, promotional materials, as necessary
• Work with the Office of Quality Assurance and Planning to conduct periodic e-surveys to determine effectives of online communications and materials
• Serve on College and external committees as a representative of the Communications Office
• Perform other related duties

Requirements :
Qualifications: Undergraduate degree in an appropriate field of specialization, particularly marketing and communications.

Conditions:

• Experience working with digital media and managing social media accounts
• Knowledge of WordPress and other content management systems
• Advanced oral and written English communication skills (testing may be required)
• Intermediate oral and written French communication skills (testing may be required)
• Collaborative team-player with excellent interpersonal skills with strong organizational skills
• Ease using software to work collaboratively with team members (Intermediate Microsoft Office suite skills -testing may be required)
• Experience working with design software including editing in Adobe Creative Suite and creating design products in Canva
• Basic knowledge of HTML/CSS
• Diplomacy, tact and confidentiality

Comments :
Please note that a cover letter addressed to Benjamin Ghazi is mandatory. If your work experience has changed since your last visit, be sure to attach an updated resume.
If you are applying on a mobile device (smartphone, tablet), you will receive an email acknowledgment asking you to update your file and submit your resume for your application to be considered.
Candidates will receive an email confirmation when submitting their application online. We thank all applicants for their interest in Dawson College, but only those selected for an interview will be contacted.
Priority is given to internal candidates within their employment category

• Set priorities for web development in consultation with the Coordinator of the Communications Office, senior management, Academic Administration and Information Systems and Technology (IST) in accordance with College priorities as outlined in the Strategic Plan.
• Develop social media strategies, implementation practices and sustained targeted messaging for the various College platforms, including paid digital advertising campaigns
• Create, source and update content for digital platforms including social media and the website
• Ensure all forms of digital media adhere to branding guidelines; advise community on accepted uses of branding
• Work cross-departmentally to lead digital projects, establishing priorities, timelines and facilitating execution
• Explore emerging digital platforms and tools in consultation with the Webgroup/IST, assessing suitability and feasibility
• Manage content that appears on College digital signage; oversee departmental content and train representatives
• Facilitate graphic design, videography and photography projects with external freelancers
• Develop digital media communications plans for various initiatives to ensure awareness and engagement
• Participate in the production of promotional materials for campaigns, recruitment, events and more
• Conduct training sessions and create tutorials to help users of website’s content management system manage their own pages
• Conduct continuous quality assurance reviews of existing web content on website
• Meet periodically with program coordinators, academic department chairs and service units to advise on best web practices and tools to improve their web presence on the Dawson website
• Work with Information Systems and Technology (IST), specifically the Webgroup to monitor functionality and navigation optimization throughout the websit