As a part of The Brandtech Group, we’re at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: GenAI Creator
Location: Cape Town, South Africa (Remote)

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

Please be prepared to showcase your portfolio!

• 2-3 years’ experience in advertising creative development.
• Some experience with GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Jasper etc.
• Some experience with GenAI techniques such as model selection & prompting.
• Any experience using GenAI to deliver real-world advertising creative.
• Proficiency in Adobe Creative Cloud.
• Good personal communication and management skills.
• Preference for candidates who have prior agency experience.
• Strong written English skills, allowing you to communicate effectively with clients and team.
• Access to a reliable computer with an internet connection exceeding 40 Mbps.
• A collaborative and team-oriented attitude with optimism about the role of GenAI in creativity.

Job Id: 9834

LI-Remote #LI-director #LI-LK1

ROLE MISSION

Working in partnership with our client, the GenAI Creator will use the Pencil platform to deliver high quality, high performing ads to either enterprise clients or small businesses. This comes with a few exciting challenges. Firstly, the art of making ads is still an art, and GenAI Creators will need to master the very latest GenAI models to discover insights, write copy, generate and edit photos and video and finally produce advertising that captures attention and converts people to purchase. Secondly, advertising is increasingly a science, and clients demand fast turnarounds and obvious results. Using data, predictions and process is key to consistently achieving this for them.
Awareness of GenAI technology has exploded over the last 12 months - and with it a whole new world has opened up for creators in advertising. At Pencil we are developing tools that empower creators to do magical work for brands, and we want to ensure we take a leadership position in the quality and impact of GenAI advertising.
You will need some experience with GenAI tools and what they can do for creators, the advertising industry and for marketing clients - as well as the optimism, energy and grit to pursue this day-to-day. Doing this successfully will deliver impact for our clients and fame for your work, as well as make you one of the leading voices of the GenAI revolution.

YOUR RESPONSIBILITIES

Your KPIs will be linked to the following:

• Quality and client satisfaction of GenAI deliverables.
• Rate of delivery of client briefs, typically 1 brief per 1-2 days.
• Creation of knowledge and expertise in use of GenAI and sharing of this knowledge with other creatives.