General Manager (UK&I)

at  Fresha

About Fresha
Fresha is the leading marketplace platform for beauty & wellness trusted by millions of consumers and businesses worldwide.
Fresha is used by 110,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.
The company is headquartered in London, United Kingdom, with 12 global offices located across North America, EMEA and APAC.
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive subscription-free business software and financial technology solutions.
Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.
The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

ROLE OVERVIEW:

As General Manager - UK&I, you will be responsible for driving commercial success and business growth in our core UK market. You will lead the UK commercial team, ensuring sales, partnerships, and strategic initiatives align with our business objectives.
Reporting directly to the CCO, you’ll play a critical role in shaping and executing the UK’s commercial strategy—optimising sales performance, building key industry partnerships, and ensuring the delivery of an outstanding experience for our partners and customers.
This is a high-impact leadership role that requires a strategic thinker with a strong commercial mindset, a proven track record in scaling businesses, and the ability to lead a high-performing team in a fast-paced, dynamic environment.

KEY RESPONSIBILITIES:

• Commercial Strategy & Growth
• Develop and execute the UK’s go-to-market strategy, ensuring alignment with Fresha’s global vision and objectives.
• Drive new business growth, customer acquisition, and retention, ensuring revenue and market share targets are consistently met.
• Oversee sales, partnerships, and business development initiatives, identifying new opportunities to expand Fresha’s presence in the UK.
• Continuously refine and optimise commercial processes, including pipeline management, forecasting, pricing strategies, and sales execution.
• Leverage data and market insights to make informed strategic decisions and maintain Fresha’s competitive edge.
• Collaborate with key stakeholders in cross-functional teams: product, marketing, and finance, to drive operational excellence and value-added across the company
• Leadership & Team Management
• Lead, develop, and scale a high-performing commercial team, fostering a culture of excellence, accountability, and innovation.
• Set clear performance expectations and ensure the team achieves weekly, monthly, and annual sales and growth targets.
• Recruit, train, and retain top commercial talent, ensuring Fresha attracts and develops the best people in the industry.
• Coach and empower team members, providing the tools, training, and motivation needed to excel.
• Operational Excellence & Performance Optimisation
• Oversee key metrics including revenue, conversion rates, and customer acquisition costs, ensuring continuous improvement and efficiency.
• Ensure the team is maximising the use of HubSpot and other CRM tools for accurate tracking, reporting, and pipeline management.
• Identify and implement operational improvements to drive productivity, reduce inefficiencies, and enhance the overall partner experience.
• Industry & Partner Engagement
• Act as the face of Fresha in the UK market, representing the brand at industry events, conferences, and key partner meetings.
• Build and nurture strategic partnerships with key players in the beauty and wellness sector to drive adoption and long-term success.
• Work closely with marketing, product, and operations teams to ensure seamless execution of campaigns and new feature rollouts.