Geo Marketing Executive

at  Wipro Limited

SUMMARY OF MARKETING PRIORITIES

This is a business marketing role which can be successful only if the person can initiate and hold conversations across levels within the team as well as with cross-functional teams. It is also an individual contributor role, where you will support the marketing head.
Your day-to-day work may include one or more of;
Execute on account-based marketing for your sector covering existing and new accounts
Maintain the account lists, account plans and customer databases for both existing and new accounts and updating that periodically.
Work with processes, agencies, and specialized marketing teams (social media, brand, martech etc.) to plan and execute activities
Understand industry, business, accounts and constantly view market, competition marketing activities
Lead generation, lead management and nurturing campaigns
Analyze data, gain insights and course correct as required
End to end planning, executing and lead management for account specific events or sector specific events created around a set of accounts and customers ( both in person and virtual)
Drive marketing programs within the sector and across the SMU.
Interact and build a peer and stakeholder network within and outside the organization
Use your proficiency in presentation, datasheets, and documents
Track, maintain activity trackers, budgets and other operational tasks
Work with SME and teams to drive the Thought leadership and content charter for the business sector

Functional Skills (either a natural interest/ acquired interest/ studies proficiency)

• Work experience in Canada in marketing.
• Social media
• Design & creative thinking
• Research and insight driven mindset
• Persona and customized marketing
• Able to measure and communicate metrics that matter (Measure marketing’s contribution to the business, not task /activity and provide measures of effectiveness and efficiency
• Be a data and technology front runner (Good with data crunching and analytics)
• Improve relevance and personalization to generate higher impact
• Thought leadership selling /marketing
• Analyst Ecosystem
• Understanding of Partner and Alliances marketing
• use of Martech- tools like Marketo, SFDC and use of LinkedIn, Facebook, etc tod drive Demand
• Good writing, editing skills for both longer form content and social media/
• IT Sales cycle understanding & IT Marketing Experience

If you encounter any suspicious mail, advertisements, or persons who offer jobs at Wipro, please email us at helpdesk.recruitment@wipro.com. Do not email your resume to this ID as it is not monitored for resumes and career applications.
Any complaints or concerns regarding unethical/unfair hiring practices should be directed to our Ombuds Group at ombuds.person@wipro.com
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, caste, creed, religion, gender, marital status, age, ethnic and national origin, gender identity, gender expression, sexual orientation, political orientation, disability status, protected veteran status, or any other characteristic protected by law.
Wipro is committed to creating an accessible, supportive, and inclusive workplace. Reasonable accommodation will be provided to all applicants including persons with disabilities, throughout the recruitment and selection process. Accommodations must be communicated in advance of the application, where possible, and will be reviewed on an individual basis. Wipro provides equal opportunities to all and values diversity

Please refer the Job description for details