Gestionnaire de la marque Atypique|Associate Brand Manager

at  Keurig Dr Pepper

POSITION SUMMARY

In this high-profile position, you will assist the Marketing Manager in defining strategies and implementing the annual brand marketing plans for the Atypique brand. As a key member of the Atypique marketing team, you will play a key role in driving relevance with consumers to drive growth for this portfolio in both the short and long term.

REQUIREMENTS

• University Degree in Business and/or Marketing;
• 2-3 years’ experience in product and/or brand management, preferably in the food and/or consumer product industries;
• Experience with product and packaging development;
• Experience with marketing project management and coordination within a company;
• Experience in working as part of a cross-functional team.

SKILLS

• A passion for the consumer, a drive for excellence and a mindset of continual learning
• Good communication and presentation skills;
• Strong project management, time management and organizational skills;
• Attention to detail and quality;
• Analytical and critical thinking skills;
• Independent and dynamic, enjoys and does well working in a team;
• Goal and results oriented;
• Entrepreneurial mindset;
• Ability to work in a constantly changing, fast-paced work environment
• Proficiency with Microsoft Office (Word, Excel, and PowerPoint);
  Keurig Dr Pepper Canada is a leading multi-national beverage company, with offices all over the world and across Canada. From coast to coast, Keurig Dr Pepper Canada offers a beverage for everyone, for every occasion and for all Canadians. Because of the global and national scope of the role we are recruiting for above, as well as the cross functional needs required of this role, we have determined that French & English language (written and spoken) are required. We have further evaluated that the English knowledge already required from other employees is insufficient for the performance of the duties requiring the knowledge of English and that the number of positions for which we require such knowledge is the smallest possible to ensure the effective accomplishment of our mission.
  Company Overview :
  Keurig Dr Pepper (NASDAQ : KDP) est une entreprise de boissons moderne ayant une vision audacieuse qui vise à offrir croissance et opportunité. Nous opérons avec un modèle d’affaires différencié et un portefeuille de marques de classe mondiale, alimentés par une équipe talentueuse, engagée et ancrée dans nos valeurs. Chez KDP, nous travaillons avec de grandes et passionnantes marques de boissons ainsi que le système d’infusion de café une tasse à la fois no 1 en Amérique du Nord, et nous prenons plaisir à le faire!
  Ensemble, nous avons créé une entreprise chef de file dans le domaine des boissons en Amérique du Nord, qui offre des boissons chaudes et froides à grande échelle. Quel que soit votre domaine d’expertise, chez KDP, vous pouvez faire partie d’une équipe fière de ses marques, de ses partenariats, de son innovation et de sa croissance. Aimeriez-vous vous joindre à nous?
  Nous nous efforçons d’être un employeur de choix, en offrant une culture et des opportunités qui permettent à nos quelque 28 000 employés de grandir et de se développer. Nous offrons de solides avantages sociaux qui appuient votre santé et votre mieux-être, et qui assurent votre bien-être personnel et financier. Nous offrons aussi à nos employés des programmes conçus pour vous permettre d’améliorer votre croissance et votre développement professionnels, et ce, tout en nous assurant que vous vous sentez valorisés, inspirés et appréciés au travail.

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partners brands and powerful distribution capabilities to provide a beverage for every need, anytime, anywhere. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it!
Together, we have built a leading beverage company in North America offering hot and cold beverages together at scale. Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation, and growth. Will you join us?
We strive to be an employer of choice, providing a culture and opportunities that empower our team of ~28,000 employees to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law

• Collaborate to develop the long-term strategy and annual marketing plans for Atypique;
• Build and develop clear communication internally (cross-functionally) and with all agency partners that give focused direction to develop programs that build equity and deliver results;
• Assist in managing all brand projects including, but not limited to, advertising (digital & social), PR (content creators, events), sponsorships, packaging;
• Support product development and project management for new products for the portfolio;
• Work collaboratively with the Marketing Manager and Insights team to identify Canadian market trends, consumer and shopper insights that support portfolio growth;
• Work in collaboration with the Omnichannel team, Revenue Growth Management (RGM) and Sales Commercialization teams to execute the annual plan;
• Analyze business results to ensure strategies are working and objectives are being realized;
• Actively co-manage the brand marketing budget