Gestionnaire marketing / Marketing Manager

at  LAMOUR

ABOUT US

Family-owned and operated since 1953, Lamour Inc. has earned its reputation as the “Best in Class” choice for socks, performance wear, hosiery and intimates. In fact, we are among the top 5 global players in base layer active wear, the #1 global seamless manufacturer, & one of Canada’s leading sock manufacturers. As a one-stop shop, we work innovatively and passionately to deliver outstanding quality and value to a diversified international customer base. It is our focus on performance fabric technology and product innovation, investment in manufacturing excellence, speed to market, and supply chain execution that allows us to build meaning, strong, and long-lasting retail partnerships across multiple trade channels.

• Develop and implement a marketing calendar to support product launches and raise brand awareness across various channels.
• Align marketing strategies with business objectives to drive sales growth.
• Create and manage a promotional calendar that integrates the initiatives and goals of all business channels, including digital, wholesale, and international markets.
• Ensure all promotional activities adhere to brand guidelines and business goals.
• Build and manage the marketing budget.
• Allocate resources effectively to achieve sales targets and maximize ROI.
• Establish KPIs to measure the success of marketing initiatives.
• Conduct market research and competitive analysis to understand the consumer landscape in each channel.
• Develop marketing plans based on insights gathered from market research.
• Apply brand guidelines consistently across all communication touchpoints.
• Ensure all marketing materials reflect the brand’s voice and tone.
• Write copy for packaging, product landing pages, and other marketing materials while maintaining a consistent brand voice and tone across all content.
• Plan and oversee photography and visual content creation based on the approved marketing plan.
• Coordinate with stakeholders to ensure visual content aligns with marketing objectives.
• Oversee packaging development, product knowledge dissemination, sell sheets, POS materials, and catalogs.
• Ensure traditional marketing materials are in line with brand standards.
• Plan and execute trade show presence and creative activations.
• Coordinate with internal teams and external partners to ensure successful trade show participation.