Global BlueBand Marketing Manager-AMEA (Asia, Middle East & Africa)

at  Flora Food Group

ABOUT FLORA FOOD GROUP

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

• Marketing Strategy and Execution: Develop and support comprehensive marketing plans to drive brand strategy, ensuring brand consistency and compliance across all channels. Implement channel-specific plans to support sales growth and collaborate with cross-functional teams to deliver innovations on time.
• Data-Driven Insights and Budget Management: Conduct regular data evaluations to identify market opportunities, convert insights into actionable plans, and monitor the innovation pipeline. Support budget management by optimizing spending, evaluating campaign effectiveness, and driving SKU profitability.
• Digital and E-commerce Performance: Monitor digital marketing trends, e-commerce performance, and social media engagement. Share learnings with local markets, ensure high-quality execution of marketing materials, and develop toolkits to enhance market strategies.
• Stakeholder Collaboration and Learning Development: Build and manage relationships with key stakeholders, including global creative and media agencies. Support the regional marketing team in crafting educational sessions and ensure progress towards ESG targets, including the social mission of reaching 100 million children with the breakfast message by 2030