Global Brand Communication Manager (Fixed-term contract)

at  Essity

Are you a natural leader with the ability to develop, motivate and inspire people? Do you also have a strategic mindset and the ability to convert plans into actions? In the position as Global Brand Communication Manager you will lead a team of three people and work with varied tasks in a dynamic and international environment, supporting to continue our fight to break stigmas in Compression!
Do you want to break barriers to wellbeing, tear down stigmas and taboos every day? So do we!
Essity is a global, leading hygiene and health company. Every day, our products, solutions and services are used by a billion people around the world. Our purpose is to break barriers to well-being for the benefit of consumers, patients, caregivers, customers and society. Sales are conducted in approximately 150 countries under the leading global brands TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa. In 2023, Essity had net sales of approximately SEK 147bn (EUR 13bn) and employed 36,000 people. The company’s headquarters is located in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. More information at essity.com .

ABOUT THE ROLE

Our business unit Health and Medical, are now looking for a Global Brand Communication Manager, to join in a Fixed Term Position. In this position you will lead, inspire, and develop the growing Global Compression Brand & Communication team of three people. The role will also see you responsible for driving penetration growth of the high visibility JOBST brand across all markets as well as developing the global brand and go to market strategy.
You cooperate closely with multiple internal and external stakeholders in Europe and US, such as product management, medical affairs, lead markets and external agencies.
The position is a fixed term full-time role and can be based in Mannheim, Hamburg, Dunstable, Philadelphia or Gothenburg (other locations near our offices in Europe can be discussed). This role reports to the Global Marketing Communication Director Medical located in Gothenburg.

WHAT YOU WILL DO

You will join us in the fight against the forces that hold people down, break stigmas, taboos and bravely stand up against lipedema, lymphedema and venous conditions. See our latest campaign here: https://youtu.be/bUcdHjYbDxU .

• Lead, develop, and inspire the team.
• Refine the global brand & communication strategy to drive penetration growth in the local markets, ensuring distinctive positioning and consistent activation globally.
• Create impactful, full-funnel campaigns for B2B and B2C audiences, and track performance (global master communication toolboxes consisting of offline and online assets).
• Collaborate with Global Digital & Paid Media stakeholders to influence market activation, including testing and learning.
• Develop B2B assets to support sales force’s blended selling approach.
• Manage external agencies and guide the team on writing compelling briefs.
• Foster collaboration across departments by aligning with product management, medical affairs, and lead markets.