Global Brand Manager, Holiday and Hallmarks

at  Charlotte Tilbury

ABOUT CHARLOTTE TILBURY BEAUTY

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.
Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.
Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

As Global Brand Manager for Holiday & Hallmarks, you will help fuel the next quantum shift for Charlotte Tilbury towards the most loved, and #1 for £s & growth in the world. By shaping and delivering the campaigns for Gifting (from Holiday campaign, the biggest campaign for the Charlotte Tilbury brand, to Valentines’, Mothers ‘Day, Eid & Ramadan, etc but also every day gifting incl Birthdays) & for Hallmark Campaigns (Pride, National Lipstick Day…), based on sharp customer, product and market insights & leveraging any relevant opportunity, you’ll contribute to propagating the brand’s purpose: “Give anyone the right makeup and beauty and they can conquer the world!” and fulfilling its promise: “Easy to CHOOSE. Easy to USE. Easy to GIFT. Making it EASY for EVERYONE to be the most confident and beautiful version of themselves.”
You will embrace the challenge and compose record breaking, integrated omnichannel Marketing Campaigns (global product launch and evergreen as well as supporting specific markets) that shake it up, to build market leading, iconic campaigns & star launches, with a creative spirit and meticulous orchestration. You will innately think digital first and power the shift to online, but always integrate across all channels.
You will be best partners with each specialist CMO function (Creative Agency, Copy, Visual Merchandising, Social, Digital, PR, E-Commerce and Content teams), the Product Development team, the CDO teams that drive Charlottetilbury.com and Tech, as well as the regions (US, EMEA, APAC) and of course finance, supply chain, legal and people.
As an ingenious integrator, you will mobilise and inspire your stakeholders across the business to deliver “only Charlotte Tilbury could do that” results, with a win together style. You will be an inspiring manager, coaching, training and supporting your direct report into realising their full potential, while contributing to a wider team of “brilliant, beaming believers” that share the magic internally and externally.