Global Brand Manager (m/f/d)

at  Merz Therapeutics

As our Global Brand Manager (m/f/d), you will play a pivotal role in shaping and executing the vision for our New Assets on a global scale. You will be responsible for driving the development of comprehensive brand strategies, collaborating with cross-functional Global Product Team (GPT), and ensuring that our producst resonates with diverse markets worldwide. Your expertise in market analysis, patient insights, and launch planning will be crucial in achieving our growth ambitions.

ABOUT US

Welcome to Merz Therapeutics, a leading pharmaceutical company that helps people with movement disorders, neurological diseases, liver diseases and other health conditions regain their quality of life.
We are proud to be a family-owned and value-driven company that has been dedicated to serving the needs of our patients for 110 years and is now a global innovation leader with products in more than 90 countries.
Our goal is to use our products to improve treatment outcomes for patients around the world, thereby reducing the burden of suffering for affected people and their surroundings.
Our dedication and commitment to relentless research and development is to ensure that unmet patient needs are identified and appropriate treatments are provided.
Therefore, become part of our international and motivated Merz Therapeutics family now and help us achieve our goal:

• Develop and implement global brand vision and positioning for our New Assets including creation and execution of the global brand plan with the assigned GPT.
• Formulate and apply brand strategies and commercial tactics based on patient insights and market analysis
• Collaborate with cross-functional partners to develop patient journeys and multi-dimensional profiles, consistently focusing on identification of knowledge gaps and creation of action plans to address them.
• Design global marketing campaigns and materials, ensuring alignment with brand objectives, working closely together with Market Research to test and optimize marketing materials.
• Support Medical Affairs in developing global medical strategies and provide marketing input, for example developing and executing of congress plans for brand representation at global events.
• Implement digital strategies supporting the global brand strategy in collaboration with a creative agency you´re managing.
• Represent commercial viewpoints in GPT discussions and decision-making processes and lead the commercial sub-team, ensuring implementation of GPT decisions.
• Monitor brand development and competitive landscape, creating mitigating actions with the GPT.
• Maintain customer proximity through regular visits and participation in key events.
• Gather and utilize feedback from affiliates, regional marketing managers and partners on market needs, best practices, and regulatory challenges to ensure successful local brand plan execution.