Global Brand Manager Oncology

at  Abbott Laboratories

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Abbott Established Pharmaceutical Division (EPD) is looking for a

MINIMUM EDUCATION:

• University degree (ideally Science and/or Business) with a preference for it to be complemented by an MBA or post graduate marketing qualification.

MINIMUM EXPERIENCE/TRAINING REQUIRED:

• Minimum of 5 years of pharmaceutical/oncology sales and marketing experience at an affiliate or regional level, ideally with exposure to global project initiatives.
• Proven success in Oncology & Biosimilar brand management.
• Experience working within Emerging Markets (LatAm, Asia, Middle-East & Africa) is a significant advantage.
• Fluency in English is required. Proficiency in additional languages such as Spanish, Arabic, or Mandarin is a plus.

CORE SKILLS:

• Insight and Foresight: Ability to anticipate market trends and customer needs.
• Brand Building Strategy & Planning: Expertise in developing and executing strategic brand plans.
• Innovation & Portfolio Expansion: Proven track record in launching new products and expanding portfolios.
• Launch Excellence: Experience in managing successful product launches.
• Multi-Channel Customer Engagement: Skilled in engaging customers through various channels.
• Financial Acumen and Measurement: Strong understanding of financial metrics and performance measurement.
• Creative Marketing Expertise: Exceptional creativity in developing marketing campaigns and strategies that resonate with target audiences.
• Strategic thinking: Experience and ability to understand and work on complex projects that require strategic thinking and detailed planning
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• Strategic Marketing Leadership: Develop and champion a robust cross functional brand plans designed to accelerate the growth of Abbott’s Oncology & Biosimilar brands. Ensure the plan identifies future trends, addresses key issues, and leverages opportunities to outperform competitors and drive above market growth.
• Market Insights and Research: Lead the initiation of critical market insights and research to uncover unmet needs and enhance customer experience. Translate these insights into actionable strategies that inform and drive marketing initiatives.
• Brand Positioning and Differentiation: Define and drive global brand positioning, ensuring competitive differentiation and compelling messaging for Oncology and Biosimilar products. Set inspirational goals that align with Abbott’s vision and resonate with key stakeholders.
• Integrated Marketing Programs: Design, plan, and oversee the execution of integrated marketing programs for Oncology and Biosimilar products. Utilize a portfolio selling approach and multi-channel strategies to effectively engage healthcare professionals, pharmacists, and patients.
• Global Launch Excellence: Create and implement a comprehensive global launch plan for new Oncology and Biosimilar products. Prioritize key actions to ensure alignment and seamless execution across affiliates, closely monitoring progress to ensure success.
• Affiliate Collaboration and Support: Foster strong communication and alignment with local marketing and sales teams. Provide guidance and support to ensure affiliate marketing plans are strategically sound and effectively executed.
• Budget Optimization: Strategically manage the promotional support budget to maximize ROI and achieve both top-line and bottom-line objectives for the Oncology and Biosimilar portfolio.
• Performance Monitoring and Reporting: Establish robust monitoring mechanisms to track the execution and impact of marketing programs. Prepare detailed monthly reports for senior management, including performance dashboards, highlights, and ad-hoc analyses.
• Best Practice Sharing: Drive the sharing of best practices across regions and affiliates, promoting a culture of continuous improvement and innovation within the global marketing team.