Global Chief Marketing Officer (CMO) – Mobile Phones

at  INOI Global HQ

ABOUT INOI

INOI is a European electronics brand specializing in the development and production of modern mobile devices, including smartphones, tablets, and feature phones. We combine advanced technology with stylish design and offer products in the affordable and mid-range segments, ensuring high quality at a reasonable price. With 30 years of market experience, we provide comprehensive support to our distributors and customers.
Job Title: Global Chief Digital Marketing Officer – Mobile Phones
Location: Dubai HQ (onsite)

POSITION OVERVIEW:

We are looking for a Global Chief Digital Marketing Officer to lead the global marketing strategy for a mobile phone brand. The ideal candidate has a deep understanding of the industry, strong digital expertise, and experience working in international corporations. The key priorities are brand development, marketing investment management, and effective distribution channel strategy (B2B, B2C, e-commerce).

REQUIREMENTS:

• 10+ years of experience in mobile phones, consumer electronics, or FMCG marketing.
• Proven experience managing a global brand across the US, Europe, Asia, Latin America, and Africa.
• Strong background in international digital advertising campaigns.
• Expertise in working with distributors, retailers, and telecom operators (B2B & B2C).
• Experience in e-commerce and digital marketing (SEO, SMM, Performance).
• Financial literacy – marketing budget management, ROI, and P&L responsibility.
• Leadership skills – ability to manage teams across multiple regions.
• Fluent English; knowledge of other languages (French, Spanish, Chinese) is a plus.

• Develop and implement a global marketing strategy tailored to regional markets.
• Manage brand positioning, pricing strategy, and overall brand perception.
• Optimize marketing budgets, monitor ROI, and ensure campaign effectiveness.
• Expand online and offline marketing efforts (distributors, retailers, operators, digital channels).
• Build and lead a global marketing team across multiple countries.
• Oversee local marketing teams and ensure alignment with global strategies.
• Work with agencies, contractors, influencers, and media partners.
• Enhance e-commerce and digital marketing channels (SEO, SMM, Performance, marketplaces).
• Analyze data, report on key performance indicators, and adjust marketing strategies accordingly.