Global Consumer Insights & Analytics Manager (Adult & Feminine Care)

at  KimberlyClark

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU.
This position reports to the Director, Global Consumer Insights & Analytics, Adult & Feminine Care. The role requires a high degree of collaboration with Marketing, Commercial and Marketing Capabilities, Research and Development, Insights and Analytics, agency partners, and other teams as relevant and provides ongoing insight as the voice of the consumer for internal & external brand, innovation & Research & Development (R&D) leaders. This role also works with global & regional business partners to identify growth opportunities by addressing relevant business issues & identifying unmet consumer needs. You will also be responsible for elevating the Insights and Analytics acumen across the sector by engaging the appropriate experts across regions, sectors & capability teams (e.g. innovation, brand principles & foundational tools, holistic measurement, research methods, etc.)

In this role you will:

• Partner with global, segment, and lead market cross-functional teams to help identify cross-market business issues, research objectives and hypotheses to enable growth & optimization opportunities
• Obtain, synthesize, interpret, and apply information / data to establish facts and develop insights for performance marketing optimization, consumer trends and future market / category growth opportunities
• Translate exponential changes in data, technology, and consumer touch points into opportunities for growth through capability application
• Consult and drive alignment with KC global, regional and lead market sector leaders to build and apply both consumer centric decision making & capability deployment & activation
• Be the voice of the consumer and support the development of future innovation pipelines and brand foundational tools aligned to the Global AFC Strategic Business Plan (SBP)
• Design and manage global consumer learning plans & activities to build consumer empathy and identify opportunities that drive growth
• Enable and embed core capabilities to solve business challenges globally, regionally & in local lead markets across a variety of capabilities & tools (i.e. research, media, technology and analytics)
• Function as the cross regional (indirect) leader that scales business critical insights, capabilities and brand best practices with regional management & leadership
• Enable global consistency that removes duplicative efforts by identifying opportunities to align consumer brand & innovation learning plans and core knowledge that drive growth for the sector
• Enable consumer data driven decision making by integrating various sources of consumer knowledge across an array of tools & capabilities; As needed, manage contractors and/or external partners on the execution of projects

ABOUT US

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands—and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn’t exist without talented professionals, like you.
At Kimberly-Clark, you’ll be part of the best team committed to driving innovation, growth and impact. We’re founded on more than 150 years of market leadership, and we’re always looking for new and better ways to perform – so there’s your open door of opportunity. It’s all here for you at Kimberly-Clark.

In this role you will:

• Partner with global, segment, and lead market cross-functional teams to help identify cross-market business issues, research objectives and hypotheses to enable growth & optimization opportunities
• Obtain, synthesize, interpret, and apply information / data to establish facts and develop insights for performance marketing optimization, consumer trends and future market / category growth opportunities
• Translate exponential changes in data, technology, and consumer touch points into opportunities for growth through capability application
• Consult and drive alignment with KC global, regional and lead market sector leaders to build and apply both consumer centric decision making & capability deployment & activation
• Be the voice of the consumer and support the development of future innovation pipelines and brand foundational tools aligned to the Global AFC Strategic Business Plan (SBP)
• Design and manage global consumer learning plans & activities to build consumer empathy and identify opportunities that drive growth
• Enable and embed core capabilities to solve business challenges globally, regionally & in local lead markets across a variety of capabilities & tools (i.e. research, media, technology and analytics)
• Function as the cross regional (indirect) leader that scales business critical insights, capabilities and brand best practices with regional management & leadership
• Enable global consistency that removes duplicative efforts by identifying opportunities to align consumer brand & innovation learning plans and core knowledge that drive growth for the sector
• Enable consumer data driven decision making by integrating various sources of consumer knowledge across an array of tools & capabilities; As needed, manage contractors and/or external partners on the execution of project

In one of our professional roles, you’ll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center. To succeed in this role, you will need the following qualifications:

• Bachelor’s degree and 7+ years of experience in Consumer Research and/or Analytics, which includes some expertise with leading edge capabilities; Advanced degree is preferred.
• Adept analytical skills; ability to assess, interpret, translate, and integrate learning from multiple sources to influence organizational decisions and strategies; Ability to tell tell a concise story based on integrated learnings.
• Be able to effectively influence across multiple markets and all levels in the organizations and pivot from traditional research methods to less conventional approaches as the need arises.
• Ability to work in a global and/or highly matrix organization, driving collaboration and inclusion across markets, functions, departments and people of diverse backgrounds.
• Experience across a range of categories, including Personal Care or Health Care is preferred.
• Experience in new product development/innovation and knowledge of statistical packages and techniques to be able to interrogate analytic models is preferred